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3 litre water bottles
Skip itSoft demand (-1.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good£14.16avg listing price — sweet spot $15–$100
Price range
Good£6.37–£30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£99K£99K/yr · 217K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,266.69avg incumbent reviews — the moat a new listing must climb