Therapet
Therapet shows searches that convert (18.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Therapet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Therapet is a £3.0M/yr Amazon United Kingdom market (811K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Therapet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.6% over the last 90 days and 18.1% of searches end in a purchase.
£3.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Therapet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Feliway Optimum 30 Day Cat Calming Odourless Plug-In Pheromone Diffuser Starter Kit 48ml - Helps Solve Signs of Stress in Cats and Kittens Veterinary Recommended Drug-Free Clinically Proven
- Price
- £18.85
- Rating
- 4.2/5
- Reviews
- 9,548
- Age
- 5y ago
FELIWAY Classic 30 Day Cat Calming Plug In Pheromone Diffuser Starter Kit 48ml - Helps Solve Common Signs of Stress in Cats & Kittens Veterinary Recommended Clinically Proven
- Price
- £16.98
- Rating
- 4.2/5
- Reviews
- 38,574
- Age
- 18y ago
FELIWAY Classic 30 Day Cat Calming Odourless Refill for Pheromone Diffuser 48ml - Helps Solve Common Signs of Stress in Cats & Kittens Veterinary Recommended Drug-free Clinically Proven
- Price
- £13.07
- Rating
- 4.6/5
- Reviews
- 21,544
- Age
- 18y ago
FELIWAY Optimum 30 Day Cat Calming Odourless Refill for Pheromone Diffuser 48ml - Helps Solve Signs of Stress in Cats & Kittens Veterinary Recommended Drug-free Clinically Proven
- Price
- £17.12
- Rating
- 4.5/5
- Reviews
- 4,293
- Age
- 5y ago
Feliway Classic 3 x 30 Day Cat Calming Odourless Refills for Pheromone Diffuser 3 x 48ml - Helps Solve Common Signs of Stress in Cats and Kittens Veterinary Recommended Drug-Free Clinically Proven
- Price
- £33.19
- Rating
- 4.6/5
- Reviews
- 21,544
- Age
- 8y ago
Trending
90-day click momentum
Jeweeio 6-in-1 Cat Pheromone Calming Diffuser 120 Day
- Price
- £19.91
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 4mo ago
TopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being (3 Pack New)
- Price
- £14.44
- Rating
- 4.0/5
- Reviews
- 345
- Age
- 3mo ago
Banydoll Cat Calming Pheromone Diffuser Refills 6 × 48ml 180-Day Supply
- Price
- £26.35
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 9mo ago
FELIWAY Optimum 3x30 Day Cat Calming Odourless Refills for Pheromone Diffuser 3x48ml Value Pack - Helps Solve Signs of Stress in Cats & Kittens Veterinary Recommended Drug-free Clinically Proven
- Price
- £47.91
- Rating
- 4.5/5
- Reviews
- 4,293
- Age
- 4y ago
TeddyDo Cat Calming Diffuser Plug-In (UK Type G) Pheromone Diffuser for Cats | 2 Diffusers + 2x48ml Refills | 60-Day Double Pack | Helps Reduce Scratching Spraying & Anxiety | Safe Stress Relief
- Price
- £13.33
- Rating
- 4.2/5
- Reviews
- 1,435
- Age
- 4y ago
Newest
by launch dateTopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being (3 Pack New)
- Price
- £14.44
- Rating
- 4.0/5
- Reviews
- 345
- Age
- 3mo ago
Jeweeio 6-in-1 Cat Pheromone Calming Diffuser 120 Day
- Price
- £19.91
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 4mo ago
Banydoll Cat Calming Pheromone Diffuser Refills 6 × 48ml 180-Day Supply
- Price
- £26.35
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 9mo ago
TopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being 2 Pack (Amethyst)
- Price
- £17.23
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 1y ago
TeddyDo Cat Calming Diffuser Plug-In (UK Type G) Pheromone Diffuser for Cats | 2 Diffusers + 2x48ml Refills | 60-Day Double Pack | Helps Reduce Scratching Spraying & Anxiety | Safe Stress Relief
- Price
- £13.33
- Rating
- 4.2/5
- Reviews
- 1,435
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Feliway88%
- TopSum5%
- TeddyDo4%
- Banydoll2%
- Jeweeio2%
Therapet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Therapet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- feliway plug in for cats240K/yr
- feliway178K/yr
- feliway refill103K/yr
- cat calming plug-in62K/yr
- feliway optimum40K/yr
- cat pheromone diffuser26K/yr
- feliway optimum refill22K/yr
- feliway diffuser23K/yr
- cat plug in calmer17K/yr
- feliway plug in for cats refill13K/yr
What reviews say buyers love and hate about Therapet
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“it kept them completely calm”
“Just as good as the market leader”
“Good value”
“My cat recommends it”
“Easy to use”
What buyers complain about
85% of reviews“Doesnt work”
“Burning smell”
“can be pricey”
“seems to cause overheating”
“the bottle was leaking”
Therapet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Therapet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
