60
small dog food
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.8M£1.8M/yr · 840K searches
Competition
Great38%top-5 click share — an open shelf
Price range
Good£2.41–£42.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,111.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand