How competitive is the Salmon Dog Food niche on Amazon United Kingdom?

4 brands and 120 sellers compete in Salmon Dog Food on Amazon United Kingdom. The top 5 Salmon Dog Food products take 46% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Salmon Dog Food niche?

Salmon Dog Food sells for £19.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.94–£30.77. The average incumbent carries 1,680 reviews — the moat a new listing must climb.

Salmon Dog Food

Salmon Dog Food clears our launch bar: a $2.7M/yr market growing +6.2% this quarter with returns at 0.1%.

Flapen Score

Launch it

This niche Category average

Is Salmon Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Salmon Dog Food is a £2.7M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.

Salmon Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +6.2% over the last 90 days and 13.7% of searches end in a purchase.

£2.7M

revenue / yr

Units sold / yr150K

Search volume / yr+6.2%1.0M

Conversion rate13.7%

Avg price£19.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 120

Top-5 product click share46%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Top Salmon Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg

Price: £20.02
Rating: 4.6/5
Reviews: 4,741
Age: 13y ago

Harringtons Complete Dry Adult Dog Food Lamb & Rice 15kg

Price: £23.93
Rating: 4.6/5
Reviews: 5,658
Age: 15y ago

Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg

Price: £24.94
Rating: 4.6/5
Reviews: 3,754
Age: 15y ago

Scrumbles Dry Dog Food with Fresh Chicken 2 kg (Pack of 1) package may vary

Price: £7.45
Rating: 4.6/5
Reviews: 1,432
Age: 7y ago

Scrumbles Natural Dry Dog Food Grain Free Recipe with Fresh Salmon for Adults and Senior Breeds 2 kg Bag package may vary

Price: £7.46
Rating: 4.5/5
Reviews: 1,157
Age: 6y ago

Newest

by launch date

Scrumbles Natural Wet Dog Food Multipack Grain Free 6x 150g

Price: £4.94
Rating: 4.4/5
Reviews: 417
Age: 2y ago

Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g

Price: £11.09
Rating: 4.6/5
Reviews: 70
Age: 2y ago

Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g

Price: £10.31
Rating: 4.4/5
Reviews: 63
Age: 2y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)

Price: £18.01
Rating: 4.6/5
Reviews: 689
Age: 2y ago

Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg

Price: £25.70
Rating: 4.7/5
Reviews: 282
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

HARRINGTONS71%
Scrumbles22%
BETA4%
Autarky3%
Open — no brand owns it (0%)

Salmon Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR13.7%Products34Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,680Avg BSR#168

Top Salmon Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harringtons dry dog food528K/yr +8.9%10.3% conv.
scrumbles dog food165K/yr +20.1%12.1% conv.
harringtons65K/yr -4.3%9.7% conv.
harringtons dog food49K/yr -3.0%9.3% conv.
adult harringtons dry dog food26K/yr -12.8%10.0% conv.
beta dog food adult 14kg32K/yr -6.8%12.2% conv.
autarky dog food 12kg27K/yr -5.7%8.4% conv.
salmon dog food27K/yr -20.9%3.6% conv.
harrington dog food21K/yr -28.7%9.8% conv.
beta dog food14K/yr +4.9%8.0% conv.

What reviews say buyers love and hate about Salmon Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Pet Friendly37%

“Dog loves it”

Value For Money20%

“Excellent value for money”

Quality-Overall14%

“Quality food”

Taste-Overall7%

“Dog loves this food”

Flavor2%

“Dog loves this flavor”

What buyers complain about

69% of reviews

Smell14%

“Bad smell”

Value For Money12%

“Can get much cheaper”

Allergies10%

“Cause skin allergies”

Indigestion9%

“ending up with diarrhoea really bad”

Size-Overall7%

“This. very large bag”

Salmon Dog Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Moist/Dry

100%

Common Salmon Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salmon Dog Food 61/100 on Amazon United Kingdom — Launch it. The niche generates £2.7M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +6.2% over the last 90 days.

Salmon Dog Food buyers on Amazon United Kingdom complain most about Smell, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.