Horse Fly Spray
Horse Fly Spray shows demand growing +424.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Horse Fly Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Horse Fly Spray is a £491K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.
Horse Fly Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +424.3% over the last 90 days and 15.9% of searches end in a purchase.
£491K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Horse Fly Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NAF Off Citronella Spray 750ml Natural Summer Spray for Horses Long-Lasting Summer Protection with Citronella Oil
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 2,301
- Age
- 15y ago
NAF Off Citronella Refill 2.5L Natural Summer Spray for Horses Long-Lasting with Citronella Oil Ideal for All Horses
- Price
- £19.11
- Rating
- 4.5/5
- Reviews
- 1,604
- Age
- 14y ago
Leovet - Power Phaser Horse Fly Spray x Size: 500 Ml
- Price
- £19.61
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 14y ago
Leovet Power Phaser Fly spray 500ml against mosquitoes flies brakes and ticks
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 6y ago
Citronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential
- Price
- £8.54
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago
Trending
90-day click momentum
Leovet Phaser Refil
- Price
- £59.62
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 15y ago
PFERDEPFLEGE24 Horse Fly Spray with DEET - Long-Lasting Highly Concentrated Fly Repellent for Horses against Mosquitoes Ticks Midges & Horseflies - 500ml
- Price
- £12.49
- Rating
- 4.3/5
- Reviews
- 710
- Age
- 6y ago
Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle
- Price
- £14.23
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Barrier Animal Healthcare Super Plus Fly Repellent 1L Spray
- Price
- £20.15
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 16y ago
Biteback Products Neem Supreme Fly Spray 500ml DEET-Free 8-Hour Protection with 20% Icaridin (Picaridin) & Pure Neem Margosa Oil Repels Horseflies Midges Ticks & Mosquitoes
- Price
- £19.73
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 3y ago
Newest
by launch dateCitronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential
- Price
- £8.54
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago
Fly Busta Horse Fly Spray | Powerful Protection with CitroNol | Protects Horses & Ponies from Flies Midges & Insects | Long-Lasting & Refreshing
- Price
- £10.27
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
BUZZOFF Fly Spray Neem Oil Concentrate Makes 1L of Horse Fly Spray 100ml with Azadirachtin CitroNol Long-Lasting Comfort for Horses - Just Add Water | Neem Fresh Batch - Shake & Make
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago
Makes 1L Horse Fly Spray Citronella+ Concentrate 100ml Extra-Strong Formula with Citronella & Eucalyptus Long-Lasting Comfort for Horses
- Price
- £8.47
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 1y ago
Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle
- Price
- £14.23
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
53
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
7%
- NAF44%
- Leovet21%
- arlo.15%
- PFERDEPFLEGE247%
- Biteback Products4%
- Barrier Animal Healthcare3%
- Open — no brand owns it (4 brands, 7%)
Horse Fly Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 138.8×
Top Horse Fly Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- horse fly spray51K/yr
- fly spray for horses40K/yr
- fly spray horses10K/yr
- horse fly repellent9K/yr
- power phaser fly spray8K/yr
- phaser fly spray for horses6K/yr
- fly repellent for horses7K/yr
- fly spray horse5K/yr
- equine fly spray4K/yr
- leovet power phaser fly spray3K/yr
What reviews say buyers love and hate about Horse Fly Spray
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Smells nice”
“Effective spray”
“and reviews seemed good”
“does what it says”
“Amazing stuff, so worth the money”
What buyers complain about
59% of reviews“is just expensive”
“The spray was totally ineffective; if anything, the flies seemed to like the smell of it”
“arrived leaking and lost half of it and spay trigger didn't work”
“Doesn't work for my horses”
“The spray was totally ineffective; if anything, the flies seemed to like the smell of it”
Horse Fly Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
2%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Horse Fly Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
