horse fly spray
Worth a lookShows demand growing +424.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+424.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.18avg listing price — sweet spot $15–$100
Price range
Great£8.47–£59.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great397.56avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good£491K£491K/yr · 153K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, horse fly spray is a £491K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
horse fly spray market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £404K–£505K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 56%
- Out of stock
- 0.8%
- Avg brand age
- 79 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
53
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
7%
- NAF44%
- Leovet21%
- arlo.15%
- PFERDEPFLEGE247%
- Biteback Products4%
- Barrier Animal Healthcare3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +424.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 138.8×
Top horse fly spray search terms
- horse fly spray51K/yr
- fly spray for horses40K/yr
- fly spray horses10K/yr
- horse fly repellent9K/yr
- power phaser fly spray8K/yr
- phaser fly spray for horses6K/yr
- fly repellent for horses7K/yr
- fly spray horse5K/yr
- equine fly spray4K/yr
- leovet power phaser fly spray3K/yr
Top horse fly spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAF Off Citronella Spray 750ml Natural Summer Spray for Horses Long-Lasting Summer Protection with Citronella Oil
NAF£10.084.3★2,301 rev
NAF Off Citronella Refill 2.5L Natural Summer Spray for Horses Long-Lasting with Citronella Oil Ideal for All Horses
NAF£19.114.5★1,604 rev
Leovet - Power Phaser Horse Fly Spray x Size: 500 Ml
Leovet£19.614.6★331 rev
Leovet Power Phaser Fly spray 500ml against mosquitoes flies brakes and ticks
Leovet£17.884.6★152 rev
Citronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential
arlo.£8.544.2★52 rev
Newest
by launch dateCitronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential
arlo.£8.5452 rev
Fly Busta Horse Fly Spray | Powerful Protection with CitroNol | Protects Horses & Ponies from Flies Midges & Insects | Long-Lasting & Refreshing
arlo.£10.2758 rev
BUZZOFF Fly Spray Neem Oil Concentrate Makes 1L of Horse Fly Spray 100ml with Azadirachtin CitroNol Long-Lasting Comfort for Horses - Just Add Water | Neem Fresh Batch - Shake & Make
arlo.£8.7520 rev
Makes 1L Horse Fly Spray Citronella+ Concentrate 100ml Extra-Strong Formula with Citronella & Eucalyptus Long-Lasting Comfort for Horses
arlo.£8.4741 rev
Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle
Fly Free Equine Fly Repellent£14.2317 rev
Trending
90-day click momentum
Leovet Phaser Refil
Leovet£59.624.6★
PFERDEPFLEGE24 Horse Fly Spray with DEET - Long-Lasting Highly Concentrated Fly Repellent for Horses against Mosquitoes Ticks Midges & Horseflies - 500ml
PFERDEPFLEGE24£12.494.3★
Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle
Fly Free Equine Fly Repellent£14.234.2★
Barrier Animal Healthcare Super Plus Fly Repellent 1L Spray
Barrier Animal Healthcare£20.154.5★
Biteback Products Neem Supreme Fly Spray 500ml DEET-Free 8-Hour Protection with 20% Icaridin (Picaridin) & Pure Neem Margosa Oil Repels Horseflies Midges Ticks & Mosquitoes
Biteback Products£19.734.4★
What buyers say about horse fly spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smells nice”
“Effective spray”
“and reviews seemed good”
“does what it says”
“Amazing stuff, so worth the money”
“easy to use”
“I find it lasts really well”
“Good & effective”
“Works well”
“Buy locally”
What buyers complain about
“is just expensive”
“The spray was totally ineffective; if anything, the flies seemed to like the smell of it”
“arrived leaking and lost half of it and spay trigger didn't work”
“Doesn't work for my horses”
“The spray was totally ineffective; if anything, the flies seemed to like the smell of it”
“can cause slight burning feeling to skin”
“Everything Ive tried, expensive and cheap hasnt worked”
“not only was it incredibly sticky”
Top return reasons
Common questions
- Is horse fly spray profitable to sell on Amazon United Kingdom?
- The niche generates £491K/yr across 25 tracked products. 90-day search growth is +424.3%. Flapen's verdict: Worth a look (73/100).
- How competitive is the horse fly spray niche?
- 10 brands and 53 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in horse fly spray?
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.1%.
- When does demand for horse fly spray peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 138.8× the quietest.
- What does it cost to enter the horse fly spray niche?
- Listings span £8.47–£59.84; the average listing price is £20.18 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.