Horse Fly Spray
PassHorse Fly Spray scores 73 out of 100, a Pass. Shoppers spend $491K a year here, search demand grew +424.3% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 73 / 100Top 1% of 875 Pet Supplies niches · +23 vs the category median of 5073
- Market size
- £491K/yr153K searches / yr
- 90-day growth
- +424.3%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 53 sellers
Flapen Score
Horse Fly Spray against its category
The dotted line is the Pet Supplies average. Past it, Horse Fly Spray is stronger. Inside it, weaker.
Market
The Horse Fly Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Fly Spray 153K times last year and spent an estimated £491K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.
01 · Demand
15.9% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +424.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £491K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +424.3%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £491Ka year
- Peak month
- July138.8× the quietest month
- Top search term
- horse fly spray51K searches a year
02 · Price
A sale here is worth £20.18.
Listings sell for £20.18 on average, from £8.47 to £59.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £20.18 that is £10K to £15K a year per listing.
- Average price
- £20.18inside the $15 to $100 sweet spot
- Price range
- £8.47–£59.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #10 within Horses. It carries 398 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 72%
- Out of stock, average day
- 0.8%
- Average rank
- #10in Horses
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 398per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Horse Fly Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NAF Off Citronella Spray 750ml Natural Summer Spray for Horses Long-Lasting Summer Protection with Citronella Oil
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 2,301
- Age
- 15y ago
NAF Off Citronella Refill 2.5L Natural Summer Spray for Horses Long-Lasting with Citronella Oil Ideal for All Horses
- Price
- £19.11
- Rating
- 4.5/5
- Reviews
- 1,604
- Age
- 14y ago
Leovet - Power Phaser Horse Fly Spray x Size: 500 Ml
- Price
- £19.61
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 14y ago
Leovet Power Phaser Fly spray 500ml against mosquitoes flies brakes and ticks
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 6y ago
Citronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential
- Price
- £8.54
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago
Trending
90-day click momentum
Leovet Phaser Refil
- Price
- £59.62
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 15y ago
PFERDEPFLEGE24 Horse Fly Spray with DEET - Long-Lasting Highly Concentrated Fly Repellent for Horses against Mosquitoes Ticks Midges & Horseflies - 500ml
- Price
- £12.49
- Rating
- 4.3/5
- Reviews
- 710
- Age
- 6y ago
Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle
- Price
- £14.23
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Barrier Animal Healthcare Super Plus Fly Repellent 1L Spray
- Price
- £20.15
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 16y ago
Biteback Products Neem Supreme Fly Spray 500ml DEET-Free 8-Hour Protection with 20% Icaridin (Picaridin) & Pure Neem Margosa Oil Repels Horseflies Midges Ticks & Mosquitoes
- Price
- £19.73
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 3y ago
Newest
by launch dateCitronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential
- Price
- £8.54
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago
Fly Busta Horse Fly Spray | Powerful Protection with CitroNol | Protects Horses & Ponies from Flies Midges & Insects | Long-Lasting & Refreshing
- Price
- £10.27
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
BUZZOFF Fly Spray Neem Oil Concentrate Makes 1L of Horse Fly Spray 100ml with Azadirachtin CitroNol Long-Lasting Comfort for Horses - Just Add Water | Neem Fresh Batch - Shake & Make
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago
Makes 1L Horse Fly Spray Citronella+ Concentrate 100ml Extra-Strong Formula with Citronella & Eucalyptus Long-Lasting Comfort for Horses
- Price
- £8.47
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 1y ago
Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle
- Price
- £14.23
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
53
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
7%
- NAF44%
- Leovet21%
- arlo.15%
- PFERDEPFLEGE247%
- Biteback Products4%
- Barrier Animal Healthcare3%
- Open — no brand owns it (4 brands, 7%)
Demand
Horse Fly Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 138.8×
Search terms
Top Horse Fly Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse fly spray51K/yr
- fly spray for horses40K/yr
- fly spray horses10K/yr
- horse fly repellent9K/yr
- power phaser fly spray8K/yr
- phaser fly spray for horses6K/yr
- fly repellent for horses7K/yr
- fly spray horse5K/yr
- equine fly spray4K/yr
- leovet power phaser fly spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Fly Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
is just expensive
This is a great product even though it's a bit pricey
it was a tad more expensive on here
The spray was totally ineffective; if anything, the flies seemed to like the smell of it
Absolutely stinks
Very watery did smell extremely strong of citronella however consistency poor
arrived leaking and lost half of it and spay trigger didn't work
It will arrive broken and leaking
Doesn't work for my horses
The spray was totally ineffective; if anything, the flies seemed to like the smell of it
Love
Smells nice
Great spray, very strong smell
smells strong
Effective spray
This is a great fly spray for the money
Effective spray. Great spray, very strong smell
and reviews seemed good
giving confidence that this is a quality product made with care
A great product
does what it says
Does the job
Exactly as described
Amazing stuff, so worth the money
Value for money
Good value
Return
0.1% Return rate 2% Fixable by listing
arrived leaking and lost half of it and spay trigger didn't work
It will arrive broken and leaking
Everything Ive tried, expensive and cheap hasnt worked
The spray was totally ineffective; if anything, the flies seemed to like the smell of it
is just expensive
This is a great product even though it's a bit pricey
it was a tad more expensive on here
Doesn't work for my horses
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Fly Spray questions
Answered from the same tracked data.