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Dog Tent

Pass

Dog Tent scores 71 out of 100, a Pass. Shoppers spend $34K a year here, search demand grew +119.4% this quarter, and returns run at 1.5% of orders.

Flapen Score
71
71 / 100
Top 2% of 875 Pet Supplies niches · +21 vs the category median of 50
Market size
£34K/yr132K searches / yr
90-day growth
+119.4%search demand this quarter
Competition
24%top-5 click share · 49 brands · 69 sellers

Flapen Score

Dog Tent against its category

The dotted line is the Pet Supplies average. Past it, Dog Tent is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Tent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Tent 132K times last year and spent an estimated £34K. The top 5 brands take 35% of clicks. Demand peaks in May–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +119.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+119.4%
Conversion, latest week
1.3%
Market size, estimated
£34Ka year
Peak month
July2.4× the quietest month
Top search term
dog tent39K searches a year

02 · Price

A sale here is worth £19.52.

Listings sell for £19.52 on average, from £5.56 to £51.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.52 that is £0 to £2K a year per listing.

Average price
£19.52inside the $15 to $100 sweet spot
Price range
£5.56–£51.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #103 within Cats. It carries 250 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
76%
Out of stock, average day
18.8%
Average rank
#103in Cats
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
74

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dog Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£675£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

69

Top-5 brand share

35%

Top 20: 77%

Top-5 click share

24%

Top 20: 60%

Open market

61%

  • NUKied8%
  • KQWVZ8%
  • PawHut6%
  • YöL6%
  • Nockovi5%
  • DXPETA4%

Demand

Dog Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Dog Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog tent39K/yr
  • dog sun shelter6K/yr
  • dog beach tent6K/yr
  • dog tents for outside6K/yr
  • pop up dog tent6K/yr
  • cat teepee17K/yr
  • dog tent bed11K/yr
  • pet tent for dogs7K/yr
  • dog teepee15K/yr
  • pet teepee7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Tent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.09

Too small

Small dog size

bigger than expected

Quality-Overall13%−0.04

quality control seems to be an issue

Low quality

Very poor quality tent

Strength9%−0.09

too flimsy

not very sturdy

Not very strong

Ease Of Use8%−0.03

proving very difficult

Difficult to fold up

It is a bit of a pain to fold down

Assembly/Installation6%

Whilst tricky to set up -

Not easy to assemble

Not easy to put together

Love

Quality-Overall12%−0.04

Excellent quality

Great product, excellent value for money and a very speedy delivery

Seems to be well made

Size-Overall11%−0.09

Good size

handy size

the size is perfect for the garden

Pet Friendly11%

My dog loves this

Perfect for my cat

Cats love it

Value For Money9%+0.68

Good value for money

Good value

Value for Money

Strength7%−0.09

Strong and sturdy

The base is still as strong as ever

Large dog bed and very sturdy, my 34kg staff/greyhound fits on this with plenty of room

Return

1.5% Return rate 65% Fixable by listing

Size-Overall54%█▇▇▆▆▆

Too small

Small dog size

bigger than expected

Defective Material/Parts7%▅▂█▅▅▆
Strength6%▁▃▄▇▆█

too flimsy

not very sturdy

Not very strong

Quality-Overall5%█▅▆▄▃▆

quality control seems to be an issue

Low quality

Very poor quality tent

Functionality-Overall4%█▃▁▆▆█

FAQ

Common Dog Tent questions

Answered from the same tracked data.