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flea treatment cat
Launch itA $3.5M/yr market growing +25.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.5M£3.5M/yr · 2.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Price range
Okay£4.85–£20.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad10,683.14avg incumbent reviews — the moat a new listing must climb