Dog Treats
Dog Treats shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dog Treats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Treats is a £3.7M/yr Amazon United Kingdom market (4.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.
Dog Treats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.4% over the last 90 days and 16.3% of searches end in a purchase.
£3.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 81 products
Top Dog Treats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pedigree Schmackos Mega Pack 110/112 Strips Snacks Dog Treat Multipack with Beef Lamb and Poultry Flavours
- Price
- £4.93
- Rating
- 4.8/5
- Reviews
- 21,508
- Age
- 6y ago
Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 3,155
- Age
- 9y ago
Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 881
- Age
- 3y ago
WOOLF Soft Duck Fillet Dog Treats - Complementary Snacks for Dogs | 100g
- Price
- £3.23
- Rating
- 4.5/5
- Reviews
- 776
- Age
- 8y ago
PEDIGREE BISCROK Adult Dog Treats Multi Mix Biscuits 500g
- Price
- £1.21
- Rating
- 4.7/5
- Reviews
- 3,831
- Age
- 14y ago
Trending
90-day click momentum
by Amazon Dog Treats - Flat Strips with Chicken 200g
- Price
- £0.58
- Rating
- 4.6/5
- Reviews
- 682
- Age
- 1y ago
Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Small Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 12y ago
Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 870
- Age
- 11y ago
Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 8,875
- Age
- 6y ago
by Amazon - Dog Treats - 20 Chew Rolls with Tripe 200g
- Price
- £0.85
- Rating
- 4.6/5
- Reviews
- 877
- Age
- 2y ago
Newest
by launch date
Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 1y ago
by Amazon Dog Treats - Flat Strips with Chicken 200g
- Price
- £0.58
- Rating
- 4.6/5
- Reviews
- 682
- Age
- 1y ago
by Amazon Dog Treats - Twist Sticks with Poultry and Game 100g
- Price
- £0.68
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 1y ago
Dog Biscuit Treats 2.5L (Bone Mix)
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 2y ago
Pure & Natural Deer Skin Dog Chews - Dried Venison Treats and Hide Chews for Dogs Hypoallergenic Natural Dog Treats Long Lasting - 200g Bag
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
281
Top-5 brand share
60%
Top 20: 94%
Top-5 click share
28%
Top 20: 58%
Open market
34%
- Pedigree20%
- PET MUNCHIES14%
- Pooch & Mutt11%
- by Amazon9%
- Good Boy6%
- Woolf6%
Dog Treats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Dog Treats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog treats2.3M/yr
- dog chews322K/yr
- natural dog treats270K/yr
- dog treats for small dogs142K/yr
- dog treats for medium dogs125K/yr
- wagg dog treats103K/yr
- dog treat92K/yr
- dog chew93K/yr
- pedigree dog treats93K/yr
- dog treats for large dogs104K/yr
What reviews say buyers love and hate about Dog Treats
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Dog happy”
“Good Value”
“Good quality and smell strong”
“Great snack”
“They are a convenient size”
What buyers complain about
62% of reviews“Awful chemical smell”
“A little more expensive than others”
“Quite large”
“Diarrhea”
“Not soft”
Common Dog Treats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
