65
dog steps
Worth a lookShows a sweet-spot price point ($23.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£23.19avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great£8.47–£45.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.0M£1.0M/yr · 1.6M searches
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,164.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand