60
dog food
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£7.2M£7.2M/yr · 4.8M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Price range
Okay£2.11–£25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,368.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch