Dog Crate
Dog Crate shows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dog Crate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Crate is a £1.3M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Dog Crate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.1% over the last 90 days and 2.0% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Dog Crate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design
- Price
- £21.15
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago
Cardys Dog Crate Large | Dog Cage with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Training Dog Crate | Large Size 36 inch - Sliding Locks & Carry Handle - Ideal for Travel
- Price
- £38.02
- Rating
- 4.6/5
- Reviews
- 2,657
- Age
- 4y ago
Cardys Medium Sized Dog Crate | Puppy Cage with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Frame | Portable Training Travel Crate 30 inch - Sliding Locks & Carry Handle
- Price
- £29.58
- Rating
- 4.6/5
- Reviews
- 2,657
- Age
- 4y ago
Cardys Small Dog Crate | Puppy Cage and Cat Crate | 2 Doors Easy for Dual Access | Easy Clean Removable Plastic Tray | Strong Folding Metal Training & Travel Crate for Small Dogs 24 inch (24)
- Price
- £20.22
- Rating
- 4.6/5
- Reviews
- 2,657
- Age
- 4y ago
Dog Crate large Medium Dog Cage with 2 Doors and Removal Tray Folding Metal Pet Training Cage Animal Carriere (24inch)
- Price
- £21.91
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 6y ago
Trending
90-day click momentum
Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 77.5 x 48.5 x 55.5 cm M Black PPD30H
- Price
- £21.59
- Rating
- 4.6/5
- Reviews
- 10,870
- Age
- 11y ago
Amazon Basics Small Metal Dog Crate/Cage with Tray Durable Foldable and Adjustable Dog Cage with Double Door Black 61 cm L x 46 cm W x 51 cm H
- Price
- £21.61
- Rating
- 4.6/5
- Reviews
- 29,489
- Age
- 4y ago
Amazon Basics Small Metal Dog Crate/Cage with Tray Durable and Foldable Dog Cage with Single Door Black Small 61cm (24)
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 29,489
- Age
- 4y ago
FurDreams 42 Folding Dog Crate for XL Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (107 × 69 × 77 cm)
- Price
- £37.35
- Rating
- 4.5/5
- Reviews
- 3,362
- Age
- 4y ago
FurDreams 36 Folding Dog Crate for Large Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (92 × 57 × 63 cm)
- Price
- £31.51
- Rating
- 4.5/5
- Reviews
- 3,362
- Age
- 5y ago
Newest
by launch date
2 Door Metal Dog Crate with Removable Tray - Small - 1x Heavy Duty Folding Foldable Portable Collapsible Indoor Car Travel Training Cage Bed Carrier Furniture - Black - by Harbour Housewares
- Price
- £15.62
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 8mo ago
2 Door Metal Dog Crate with Removable Tray - Medium - 1x Heavy Duty Folding Foldable Portable Collapsible Indoor Car Travel Training Cage Bed Carrier Furniture - Black - by Harbour Housewares
- Price
- £21.83
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 8mo ago
Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design
- Price
- £21.15
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago
Straame Heavy-Duty Folding Dog Crate for XL Dogs 107 × 68 × 75 cm (42) Black Metal Cage with Front & Side Doors Chew-Resistant Removable Easy-Clean Plastic Tray & Carry Handle
- Price
- £37.73
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago
Straame Heavy-Duty Folding Dog Crate 24 inch for Small Dogs 60 x 40 x 50 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
22
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
27%
- Straame22%
- Cardys20%
- Amazon Basics13%
- FurDreams8%
- Vivo Technologies5%
- BELOFAY5%
Dog Crate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Dog Crate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog crate833K/yr
- dog cage256K/yr
- large dog crate167K/yr
- small dog crate117K/yr
- medium dog crate89K/yr
- dog crates94K/yr
- puppy crate70K/yr
- crate64K/yr
- xl dog crate66K/yr
- dog cages medium size54K/yr
What reviews say buyers love and hate about Dog Crate
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“big enough”
“Fantastic quality, easy to assemble and use”
“Well worth money”
“Very sturdy”
“my dog is happy there”
What buyers complain about
74% of reviews“Too small”
“Too flimsy”
“Poor quality”
“its a bit difficult”
“Size not exact as shown in images. might only be a cm or two”
Dog Crate return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Crate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
