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Dog Biscuits

soft demand (-74.1% this quarter) — Dog Biscuits doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 67Growth 0Conversion 100Competition 4Returns 100Price range 56Avg price 52Brand share 0Review moat 51Quality gap 25
This niche Category average

Is Dog Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Biscuits is a £677K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep. Verdict: Skip it — 41/100.

Dog Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -74.1% over the last 90 days and 25.6% of searches end in a purchase.

£677K

revenue / yr

Units sold / yr30K
Search volume / yr-74.1%215K
Conversion rate25.6%
Avg price£12.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 98
Top-5 product click share95%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,460

Top Dog Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

£0£102K£203K£305K£406K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Bonio88%
  • Sixyear7%
  • Our Pet Village5%

Dog Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume215KCVR25.6%Products6Brands3Top 5 Brands100%OOS Rate22.8%Rating4.6★Reviews1,460Avg BSR#187
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×

Top Dog Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bonio dog biscuits97K/yr
  • bonio46K/yr
  • bonios for dogs original28K/yr
  • bonios14K/yr
  • boneos original dog biscuits10K/yr
  • bonio dog biscuits 12.5kg7K/yr
  • bono dog biscuit4K/yr
  • boneo4K/yr
  • bonio dog biscuits original4K/yr
  • bonios for dogs 650g3K/yr

What reviews say buyers love and hate about Dog Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Pet Friendly55%

Dogs absolutely love these

Value For Money20%

Excellent value for money

Quality-Overall7%

Great product

Advertised Vs Actual Product5%

As described

Fun/Entertainment Experience5%

Enjoyed by 5 Sighthounds

What buyers complain about

100% of reviews
Advertised Vs Actual Product100%

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Common Dog Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Biscuits 41/100 on Amazon United Kingdom — Skip it. The niche generates £677K/yr across 6 tracked products. Search demand moved -74.1% over the last 90 days.
Search demand for Dog Biscuits on Amazon United Kingdom peaks in Feb–Mar–Sep, where the busiest month runs 5.2× the quietest.