Is dog biscuits profitable to sell on Amazon United Kingdom?

The niche generates £677K/yr across 6 tracked products. 90-day search growth is -74.1%. Flapen's verdict: Skip it (41/100).

How competitive is the dog biscuits niche?

3 brands and 98 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dog biscuits?

Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for dog biscuits peak?

Demand peaks in Feb–Mar–Sep; the busiest month runs 5.2× the quietest.

What does it cost to enter the dog biscuits niche?

Listings span £1.91–£31.80; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.

dog biscuits

Skip it

Soft demand (-74.1% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible25.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£677K

£677K/yr · 215K searches

Price range

Good£1.91–£31.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.28

avg listing price — sweet spot $15–$100

Review moat

Good1,460.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Growth

Bad-74.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dog biscuits is a £677K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dog biscuits market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £307K–£368K; units × avg price
Conversion rate: 25.6%
Avg BSR: #187
Page quality: 0%
Prime: 83%
Sponsored: 0%
Out of stock: 22.8%
Avg brand age: 72 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Bonio88%
Sixyear7%
Our Pet Village5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.1% search growth over the last 90 days.

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×

Open Trend

Top dog biscuits search terms

bonio dog biscuits97K/yr -74.3%18.7% conv.
bonio46K/yr -69.5%16.6% conv.
bonios for dogs original28K/yr -78.4%20.8% conv.
bonios14K/yr -72.2%18.6% conv.
boneos original dog biscuits10K/yr -66.6%22.1% conv.
bonio dog biscuits 12.5kg7K/yr -78.1%10.0% conv.
bono dog biscuit4K/yr -49.9%15.9% conv.
boneo4K/yr -58.0%18.7% conv.
bonio dog biscuits original4K/yr -96.1%14.4% conv.
bonios for dogs 650g3K/yr -96.3%10.8% conv.

All search terms

Top dog biscuits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BONIO Original Dog Biscuits 650g

Bonio£1.914.7★4,846 rev

BONIO Chicken Dog Biscuits 650g (Pack of 5)

Bonio£8.584.7★1,632 rev

BONIO Original Dog Biscuits 12.5kg

Bonio£31.804.5★1,521 rev

Bonio Original Dog Biscuits 4 x 1.2kg

Sixyear£21.994.5★159 rev

Bonio WITH CHICKEN 1.2KG

Our Pet Village£7.114.6★240 rev

Newest

by launch date

Bonio WITH CHICKEN 1.2KG

Our Pet Village£7.11240 rev

8y ago

Bonio Original Dog Biscuits 4 x 1.2kg

Sixyear£21.99159 rev

11y ago

BONIO Chicken Dog Biscuits 650g

Bonio£2.29363 rev

14y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)

Bonio£8.581,632 rev

14y ago

BONIO Original Dog Biscuits 650g

Bonio£1.914,846 rev

15y ago

What buyers say about dog biscuits

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly55%

“Dogs absolutely love these”

Value For Money20%

“Excellent value for money”

Quality-Overall7%

“Great product”

Advertised Vs Actual Product5%

“As described”

Fun/Entertainment Experience5%

“Enjoyed by 5 Sighthounds”

Locally Manufactured2%

“Made in the UK”

Taste-Overall2%

“Love them as a treat or as part of a meal will continue to buy them as a good value for money”

Ingredients-Overall2%

“Its our favourite dog biscuit because they dont give the dogs any abdominal concerns”

Size-Overall2%

“They love them a good value for money nice size the dogs”

Ease Of Cleaning1%

“clean their teeth at the same time”

What buyers complain about

Advertised Vs Actual Product100%

“Picture not correct”

Common questions

Is dog biscuits profitable to sell on Amazon United Kingdom?: The niche generates £677K/yr across 6 tracked products. 90-day search growth is -74.1%. Flapen's verdict: Skip it (41/100).
How competitive is the dog biscuits niche?: 3 brands and 98 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dog biscuits?: Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for dog biscuits peak?: Demand peaks in Feb–Mar–Sep; the busiest month runs 5.2× the quietest.
What does it cost to enter the dog biscuits niche?: Listings span £1.91–£31.80; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.