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Dog Biscuits

Fail

Demand is soft, at -74.1% this quarter, so Dog Biscuits is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£677K/yr215K searches / yr
90-day growth
-74.1%search demand this quarter
Competition
95%top-5 click share · 3 brands · 98 sellers

Flapen Score

Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Dog Biscuits is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Biscuits 215K times last year and spent an estimated £677K. All 3 brands take every click. Demand peaks in Feb–Mar–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

25.6% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £677K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-74.1%
Conversion, latest week
25.6%
Market size, estimated
£677Ka year
Peak month
February5.2× the quietest month
Top search term
bonio dog biscuits97K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £1.91 to £31.80. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £12.28 that is £12K to £15K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£1.91–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #187 within Treats. It carries 1,460 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
22.8%
Average rank
#187in Treats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,460per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£102K£203K£305K£406K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Bonio88%
  • Sixyear7%
  • Our Pet Village5%

Demand

Dog Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×

Search terms

Top Dog Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bonio dog biscuits97K/yr
  • bonio46K/yr
  • bonios for dogs original28K/yr
  • bonios14K/yr
  • boneos original dog biscuits10K/yr
  • bonio dog biscuits 12.5kg7K/yr
  • bono dog biscuit4K/yr
  • boneo4K/yr
  • bonio dog biscuits original4K/yr
  • bonios for dogs 650g3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product100%−0.39

Picture not correct

Misleading picture

Love

Pet Friendly55%

Dogs absolutely love these

All our dogs love these

Keep the dogs happy

Value For Money20%+1.44

Excellent value for money

good for the price

Good value for money

Quality-Overall7%+0.43

Great product

a well known make

Advertised Vs Actual Product5%−0.39

As described

they are the same

Fun/Entertainment Experience5%+0.32

Enjoyed by 5 Sighthounds

Always enjoyed

FAQ

Common Dog Biscuits questions

Answered from the same tracked data.