Dog Biscuits
Skip itSoft demand (-74.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible25.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£677K£677K/yr · 215K searches
Price range
Good£1.91–£31.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Review moat
Good1,460.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-74.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is dog biscuits profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, dog biscuits is a £677K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dog biscuits market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £307K–£368K
- units × avg price
- Conversion rate
- 25.6%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 0%
- Out of stock
- 22.8%
- Avg brand age
- 72 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Bonio88%
- Sixyear7%
- Our Pet Village5%
dog biscuits demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.1% search growth over the last 90 days.Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×
Top dog biscuits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- bonio dog biscuits97K/yr
- bonio46K/yr
- bonios for dogs original28K/yr
- bonios14K/yr
- boneos original dog biscuits10K/yr
- bonio dog biscuits 12.5kg7K/yr
- bono dog biscuit4K/yr
- boneo4K/yr
- bonio dog biscuits original4K/yr
- bonios for dogs 650g3K/yr
Top dog biscuits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BONIO Original Dog Biscuits 650g
Bonio£1.914.7★4,846 rev
BONIO Chicken Dog Biscuits 650g (Pack of 5)
Bonio£8.584.7★1,632 rev
BONIO Original Dog Biscuits 12.5kg
Bonio£31.804.5★1,521 rev
Bonio Original Dog Biscuits 4 x 1.2kg
Sixyear£21.994.5★159 rev
Bonio WITH CHICKEN 1.2KG
Our Pet Village£7.114.6★240 rev
Newest
by launch dateBonio WITH CHICKEN 1.2KG
Our Pet Village£7.11240 rev
Bonio Original Dog Biscuits 4 x 1.2kg
Sixyear£21.99159 rev
BONIO Chicken Dog Biscuits 650g
Bonio£2.29363 rev
BONIO Chicken Dog Biscuits 650g (Pack of 5)
Bonio£8.581,632 rev
BONIO Original Dog Biscuits 650g
Bonio£1.914,846 rev
What reviews say buyers love and hate about dog biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs absolutely love these”
“Excellent value for money”
“Great product”
“As described”
“Enjoyed by 5 Sighthounds”
“Made in the UK”
“Love them as a treat or as part of a meal will continue to buy them as a good value for money”
“Its our favourite dog biscuit because they dont give the dogs any abdominal concerns”
“They love them a good value for money nice size the dogs”
“clean their teeth at the same time”
What buyers complain about
“Picture not correct”
Common dog biscuits questions
- Is dog biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £677K/yr across 6 tracked products. 90-day search growth is -74.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the dog biscuits niche?
- 3 brands and 98 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dog biscuits?
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for dog biscuits peak?
- Demand peaks in Feb–Mar–Sep; the busiest month runs 5.2× the quietest.
- What does it cost to enter the dog biscuits niche?
- Listings span £1.91–£31.80; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.
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