Dog Biscuits
FailDemand is soft, at -74.1% this quarter, so Dog Biscuits is a Fail.
- Flapen Score
- 41 / 100Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 5041
- Market size
- £677K/yr215K searches / yr
- 90-day growth
- -74.1%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 98 sellers
Flapen Score
Dog Biscuits against its category
The dotted line is the Pet Supplies average. Past it, Dog Biscuits is stronger. Inside it, weaker.
Market
The Dog Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Biscuits 215K times last year and spent an estimated £677K. All 3 brands take every click. Demand peaks in Feb–Mar–Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 25.6% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £677K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -74.1%
- Conversion, latest week
- 25.6%
- Market size, estimated
- £677Ka year
- Peak month
- February5.2× the quietest month
- Top search term
- bonio dog biscuits97K searches a year
02 · Price
A sale here is worth £12.28.
Listings sell for £12.28 on average, from £1.91 to £31.80. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £12.28 that is £12K to £15K a year per listing.
- Average price
- £12.28under the $15 to $100 sweet spot
- Price range
- £1.91–£31.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #187 within Treats. It carries 1,460 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 22.8%
- Average rank
- #187in Treats
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,460per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Dog Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BONIO Original Dog Biscuits 650g
- Price
- £1.91
- Rating
- 4.7/5
- Reviews
- 4,846
- Age
- 15y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 14y ago

BONIO Original Dog Biscuits 12.5kg
- Price
- £31.80
- Rating
- 4.5/5
- Reviews
- 1,521
- Age
- 16y ago

Bonio Original Dog Biscuits 4 x 1.2kg
- Price
- £21.99
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 11y ago

Bonio WITH CHICKEN 1.2KG
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 8y ago
Trending
estimated 90-day click momentum
BONIO Original Dog Biscuits 650g
- Price
- £1.91
- Rating
- 4.7/5
- Reviews
- 4,846
- Age
- 15y ago

Bonio WITH CHICKEN 1.2KG
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 8y ago

BONIO Original Dog Biscuits 12.5kg
- Price
- £31.80
- Rating
- 4.5/5
- Reviews
- 1,521
- Age
- 16y ago

BONIO Chicken Dog Biscuits 650g
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 14y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 14y ago
Newest
by launch date
Bonio WITH CHICKEN 1.2KG
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 8y ago

Bonio Original Dog Biscuits 4 x 1.2kg
- Price
- £21.99
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 11y ago

BONIO Chicken Dog Biscuits 650g
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 14y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 14y ago

BONIO Original Dog Biscuits 650g
- Price
- £1.91
- Rating
- 4.7/5
- Reviews
- 4,846
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
98
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Bonio88%
- Sixyear7%
- Our Pet Village5%
Demand
Dog Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×
Search terms
Top Dog Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bonio dog biscuits97K/yr
- bonio46K/yr
- bonios for dogs original28K/yr
- bonios14K/yr
- boneos original dog biscuits10K/yr
- bonio dog biscuits 12.5kg7K/yr
- bono dog biscuit4K/yr
- boneo4K/yr
- bonio dog biscuits original4K/yr
- bonios for dogs 650g3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Biscuits
We read the reviews and the return reasons for every product selling here.
“Picture not correct”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









