Dog Biscuits
soft demand (-74.1% this quarter) — Dog Biscuits doesn't clear our bar today.
Flapen Score
Is Dog Biscuits profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Biscuits is a £677K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep. Verdict: Skip it — 41/100.
Dog Biscuits: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -74.1% over the last 90 days and 25.6% of searches end in a purchase.
£677K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 6 products
Top Dog Biscuits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BONIO Original Dog Biscuits 650g
- Price
- £1.91
- Rating
- 4.7/5
- Reviews
- 4,846
- Age
- 15y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 14y ago

BONIO Original Dog Biscuits 12.5kg
- Price
- £31.80
- Rating
- 4.5/5
- Reviews
- 1,521
- Age
- 16y ago

Bonio Original Dog Biscuits 4 x 1.2kg
- Price
- £21.99
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 11y ago

Bonio WITH CHICKEN 1.2KG
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 8y ago
Trending
90-day click momentum
BONIO Original Dog Biscuits 650g
- Price
- £1.91
- Rating
- 4.7/5
- Reviews
- 4,846
- Age
- 15y ago

Bonio WITH CHICKEN 1.2KG
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 8y ago

BONIO Original Dog Biscuits 12.5kg
- Price
- £31.80
- Rating
- 4.5/5
- Reviews
- 1,521
- Age
- 16y ago

BONIO Chicken Dog Biscuits 650g
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 14y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 14y ago
Newest
by launch date
Bonio WITH CHICKEN 1.2KG
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 8y ago

Bonio Original Dog Biscuits 4 x 1.2kg
- Price
- £21.99
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 11y ago

BONIO Chicken Dog Biscuits 650g
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 14y ago

BONIO Chicken Dog Biscuits 650g (Pack of 5)
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 1,632
- Age
- 14y ago

BONIO Original Dog Biscuits 650g
- Price
- £1.91
- Rating
- 4.7/5
- Reviews
- 4,846
- Age
- 15y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Bonio88%
- Sixyear7%
- Our Pet Village5%
Dog Biscuits demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×
Top Dog Biscuits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bonio dog biscuits97K/yr
- bonio46K/yr
- bonios for dogs original28K/yr
- bonios14K/yr
- boneos original dog biscuits10K/yr
- bonio dog biscuits 12.5kg7K/yr
- bono dog biscuit4K/yr
- boneo4K/yr
- bonio dog biscuits original4K/yr
- bonios for dogs 650g3K/yr
What reviews say buyers love and hate about Dog Biscuits
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Dogs absolutely love these”
“Excellent value for money”
“Great product”
“As described”
“Enjoyed by 5 Sighthounds”
What buyers complain about
100% of reviews“Picture not correct”
Common Dog Biscuits questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.




