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dog biscuits
Skip itSoft demand (-74.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible25.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£677K£677K/yr · 215K searches
Price range
Good£1.91–£31.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Review moat
Good1,460.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-74.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand