Dog Anxiety Relief
Dog Anxiety Relief shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dog Anxiety Relief profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Anxiety Relief is a £721K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Dog Anxiety Relief: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -42.1% over the last 90 days and 11.2% of searches end in a purchase.
£721K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 19 products
Top Dog Anxiety Relief products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer
- Price
- £16.90
- Rating
- 3.8/5
- Reviews
- 20,699
- Age
- 18y ago
Tvdc8cut9-365
- Price
- £37.31
- Rating
- 3.7/5
- Reviews
- 3,931
- Age
- 1y ago
TeddyDo Calming Diffuser for Dogs | 2 Diffusers + 2x48ml Refills | 60-Day Double Pack with UK Plug | Helps Reduce Stress Anxiety & Unwanted Behaviour | Safe Natural Dog Relaxation Aid
- Price
- £13.65
- Rating
- 4.0/5
- Reviews
- 1,154
- Age
- 1y ago
30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer
- Price
- £15.40
- Rating
- 4.3/5
- Reviews
- 8,170
- Age
- 18y ago
WOTOBVZ Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs 4-in-1 Dog Calming Diffuser Pheromone Equipped with 1 Diffuser+3 Refills Adapt for Dogs
- Price
- £17.72
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
Trending
90-day click momentum
Piuess Dog Calming Plug In Pheromone Diffuser 6 IN 1 Kit to Calm Dogs Effectively Relieves Anxiety Barking Chewing and Separation Anxiety of 120 Days Continuous Calming Pee Accidents Aggression
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
WOTOBVZ Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs 4-in-1 Dog Calming Diffuser Pheromone Equipped with 1 Diffuser+3 Refills Adapt for Dogs
- Price
- £17.72
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
WOTOBVZ 4-in-1 Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs Dog Calming Diffuser Pheromone Equipped with 1 Diffusers+3 Refills Adapt for Dogs
- Price
- £18.18
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 2mo ago
ProElobara Dog Calming Anxiety Relief Diffuser: Comfort Dog Pheromone Calming Plug Diffuser - Effective Anxiety Relief for Dogs - 62 Day Supply
- Price
- £16.65
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 1y ago
Pernimon 6 In 1 Dog Calming Plug in Dog Calming Diffuser Pheromone Relaxants & Anxiety Relief Equipped with 2 Diffusers+4 Refills 120 Day Long Lasting Refill Adapt for Dogs (Original Scent)
- Price
- £23.59
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4mo ago
Newest
by launch dateWOTOBVZ 4-in-1 Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs Dog Calming Diffuser Pheromone Equipped with 1 Diffusers+3 Refills Adapt for Dogs
- Price
- £18.18
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 2mo ago
Piuess Dog Calming Plug In Pheromone Diffuser 6 IN 1 Kit to Calm Dogs Effectively Relieves Anxiety Barking Chewing and Separation Anxiety of 120 Days Continuous Calming Pee Accidents Aggression
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
Pernimon 6 In 1 Dog Calming Plug in Dog Calming Diffuser Pheromone Relaxants & Anxiety Relief Equipped with 2 Diffusers+4 Refills 120 Day Long Lasting Refill Adapt for Dogs (Original Scent)
- Price
- £23.59
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4mo ago
Jeweeio 9 In 1 Dog Calming Pheromone Diffuser (3 Plug in + 6 Refills)
- Price
- £25.45
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago
WOTOBVZ Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs 4-in-1 Dog Calming Diffuser Pheromone Equipped with 1 Diffuser+3 Refills Adapt for Dogs
- Price
- £17.72
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
114
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- ADAPTIL48%
- WOTOBVZ10%
- Therapet MD9%
- TeddyDo9%
- Pet Remedy6%
- Pernimon5%
- Open — no brand owns it (5 brands, 13%)
Dog Anxiety Relief demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Dog Anxiety Relief search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- adaptil plug in for dogs65K/yr
- therapet diffuser for dogs57K/yr
- dog calming plug in56K/yr
- adaptil36K/yr
- therapet32K/yr
- adaptil refill15K/yr
- pet calming plug in12K/yr
- adaptil for dogs14K/yr
- thera pet diffuser12K/yr
- calming plug in for dogs anxiety5K/yr
What reviews say buyers love and hate about Dog Anxiety Relief
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“does calm somewhat”
“Excellent product”
“its really affordable”
“Does what it says on the box”
“seems to have a calming effect on my dog”
What buyers complain about
86% of reviews“Didnt help”
“no scent”
“Just a waste of money”
“Didnt work for my dog”
“Allergic reaction”
Dog Anxiety Relief return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Anxiety Relief questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
