Chicken Dog Food
Chicken Dog Food shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Chicken Dog Food profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chicken Dog Food is a £1.3M/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Chicken Dog Food: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.1% over the last 90 days and 18.4% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Chicken Dog Food products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Skinners Field & Trial Maintenance Dry Dog Food - 15kg
- Price
- £22.96
- Rating
- 4.7/5
- Reviews
- 2,764
- Age
- 16y ago
Encore Natural Adult Wet Dog Food Pouch Chicken & Vegetabless Selection Multipack in Jelly 12 x100g Pouches
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 1y ago
Encore 100 Percent Natural Adult Wet Dog Food Chicken and Fish Selection Multipack in Broth 156g Tin (5 x 156g Tins)
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 1,216
- Age
- 13y ago
Skinners Field & Trial Chicken & Rice Complete Dry Adult Dog Food Sensitive Gentle Digestion 15kg
- Price
- £32.02
- Rating
- 4.6/5
- Reviews
- 2,531
- Age
- 9y ago
Encore 100% Natural Dog Food Tin 1x(12x156g) Chicken Breast with Rice in Broth Pack of 12
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 696
- Age
- 14y ago
Trending
90-day click momentumEncore Natural Adult Wet Dog Food Pouch Chicken & Vegetabless Selection Multipack in Jelly 12 x100g Pouches
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 1y ago
Encore 100% Natural Adult Wet Dog Food Chicken Selection Multipack in Broth 156g Tin (8 x 156g Tins)
- Price
- £9.34
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
Skinners Field & Trial Grain Free Salmon & Sweet Potato Complete Adult Dry Dog Food For Dogs with Intolerance to Grains 2.5kg
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago
Encore Chicken Breast in Broth 156g (Pack of 12)
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 8y ago
Encore 100% Natural Adult Wet Dog Food Tins Grain Free Meat Selection Multipack in Gravy 8 x 156g Can
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch dateEncore Natural Adult Wet Dog Food Pouch Chicken & Vegetabless Selection Multipack in Jelly 12 x100g Pouches
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 1y ago
Encore 100% Natural Adult Wet Dog Food Chicken Selection Multipack in Broth 156g Tin (8 x 156g Tins)
- Price
- £9.34
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
Encore 100% Natural Adult Wet Dog Food Tins Grain Free Meat Selection Multipack in Gravy 8 x 156g Can
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Skinners Field & Trial Grain Free Salmon & Sweet Potato Complete Adult Dry Dog Food For Dogs with Intolerance to Grains 2.5kg
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago
Encore Natural Wet Dog Food Multipack Meat Selection in Gravy 100g Pouch (Pack of 5x100g)
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 rising
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
0%
- Skinners50%
- Encore44%
- Skinners Ltd6%
- Open — no brand owns it (0%)
Chicken Dog Food demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Chicken Dog Food search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- encore dog food121K/yr
- skinners dog food96K/yr
- skinners field and trial 15kg67K/yr
- skinners35K/yr
- encore dog food pouches11K/yr
- skinners field and trial15K/yr
- chicken dog food8K/yr
- skinners dog food 15kg9K/yr
- field and trial dog food3K/yr
- chicken and rice dog food3K/yr
What reviews say buyers love and hate about Chicken Dog Food
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“dog enjoys these”
“Great quality dog food”
“Excellent value for money”
“taste amazing”
“smells good unlike some dog foods”
What buyers complain about
71% of reviews“Just a bit on the pricey side”
“Awful smell on the sack”
“upset stomach issues”
“Dog food was mouldy”
“The fact that he is totally disinterested in this kibble is not a great advert for Skinner's”
Common Chicken Dog Food questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
