57
cat treats
Launch itA $2.5M/yr market growing +0.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.5M£2.5M/yr · 2.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,756.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Price range
Bad£0.80–£12.83cheapest to priciest tracked listing — scored on the share inside $15–$100