How competitive is the Cat Treats niche on Amazon United Kingdom?

12 brands and 183 sellers compete in Cat Treats on Amazon United Kingdom. The top 5 Cat Treats products take 43% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Cat Treats?

Cat Treats buyers on Amazon United Kingdom complain most about Smell, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cat Treats niche?

Cat Treats sells for £5.75 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.80–£12.83. The average incumbent carries 1,757 reviews — the moat a new listing must climb.

Cat Treats

Cat Treats clears our launch bar: a $2.5M/yr market growing +0.9% this quarter with returns at 0.0%.

Flapen Score

Launch it

This niche Category average

Is Cat Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Treats is a £2.5M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.

Cat Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +0.9% over the last 90 days and 18.4% of searches end in a purchase.

£2.5M

revenue / yr

Units sold / yr500K

Search volume / yr+0.9%2.4M

Conversion rate18.4%

Avg price£5.75

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 183

Top-5 product click share43%

Open market11%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Top Cat Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)

Price: £12.83
Rating: 4.8/5
Reviews: 1,508
Age: 1y ago

DREAMIES - Cat Treats - 12 x 60g - Multipack Biscuits - Variety Snack Box - 12 Pouches

Price: £8.85
Rating: 4.8/5
Reviews: 11,127
Age: 7y ago

Webbox Lick-e-lix Cat Food Yoghurt Variety Pack (1 x Salmon 1 x Chicken 1 x Liver Sausage 1 x Cheese & Taurine)

Price: £7.77
Rating: 4.7/5
Reviews: 2,420
Age: 7y ago

DREAMIES - Chicken Cat Treats - 2x350g - Multipack Snacks 2 Mega Tubs - Bulk Cat Food

Price: £7.60
Rating: 4.8/5
Reviews: 7,168
Age: 8y ago

Scrumbles Dental Krunchies Cat Treats

Price: £1.18
Rating: 4.7/5
Reviews: 471
Age: 1y ago

Newest

by launch date

by Amazon Filled Pillow Treats With Salmon 70g

Price: £0.80
Rating: 4.4/5
Reviews: 414
Age: 6mo ago

PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g

Price: £2.44
Rating: 4.3/5
Reviews: 186
Age: 10mo ago

Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)

Price: £12.83
Rating: 4.8/5
Reviews: 1,508
Age: 1y ago

Scrumbles Dental Krunchies Cat Treats

Price: £1.18
Rating: 4.7/5
Reviews: 471
Age: 1y ago

Scrumbles Calming Krunchies Cat Treats

Price: £1.18
Rating: 4.6/5
Reviews: 720
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

183

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

Webbox35%
Dreamies28%
Scrumbles11%
by Amazon10%
Catit5%
Felix3%
Open — no brand owns it (6 brands, 8%)

Cat Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.4MCVR18.4%Products32Brands12Top 5 Brands89%OOS Rate0.0%Rating4.6★Reviews1,757Avg BSR#23

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Cat Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat treats1.1M/yr -7.3%10.0% conv.
dreamies290K/yr -2.3%14.7% conv.
lick e lix for cats150K/yr +14.0%16.2% conv.
webbox lick-e-lix cat treats96K/yr +11.2%10.7% conv.
dreamies cat treat126K/yr +4.4%13.7% conv.
kitten treats70K/yr +55.3%6.7% conv.
webbox63K/yr +2.1%5.5% conv.
cat treats for indoor cats71K/yr -8.7%10.2% conv.
cat lick treats41K/yr +33.7%10.2% conv.
cat treat53K/yr +6.6%9.4% conv.

What reviews say buyers love and hate about Cat Treats

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly48%

“Cats love it”

Value For Money17%

“Great value”

Taste-Overall9%

“Amazing taste”

Quality-Overall6%

“It has consistent quality and value”

Flavor5%

“Nice selection of flavours”

What buyers complain about

65% of reviews

Smell17%

“Awful smell”

Value For Money16%

“the price went up a lot”

Size-Overall9%

“are slightly bigger than the other brands”

Flavor7%

“shame there are not more flavours available”

Indigestion5%

“Not suitable for cats that has stomach problems”

Common Cat Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Treats 57/100 on Amazon United Kingdom — Launch it. The niche generates £2.5M/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +0.9% over the last 90 days.