64
cat scratching post
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£3.4M£3.4M/yr · 5.6M searches
Avg price
Incredible£28.74avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great£7.63–£80.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,570.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch