Cat Scratching Post
Cat Scratching Post shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cat Scratching Post profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Scratching Post is a £3.4M/yr Amazon United Kingdom market (5.6M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Cat Scratching Post: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.1% over the last 90 days and 2.1% of searches end in a purchase.
£3.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 61 products
Top Cat Scratching Post products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yaheetech 139cm Cat Tree for Indoor Cats with Scratching Posts Dark Grey
- Price
- £26.26
- Rating
- 4.6/5
- Reviews
- 6,141
- Age
- 7y ago
HOMIDEC Cat Tree 151cm Cat Tower for Indoor Kitty with Cat Scratching Post
- Price
- £36.26
- Rating
- 4.5/5
- Reviews
- 2,373
- Age
- 4y ago
HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower
- Price
- £25.47
- Rating
- 4.4/5
- Reviews
- 2,056
- Age
- 1y ago
Amazon Basics Cat Scratching Post for Indoor Cats Standard with Dangling Toy 80 cm Grey
- Price
- £14.52
- Rating
- 4.7/5
- Reviews
- 32,466
- Age
- 7y ago
Cat Tree 145cm Stable Cat Scratching Post for Indoor Cats Multi-Level Cat Climbing Tower with Posts Fully Wrapped in Natural Sisal Rope Suitable for Kitty Kitten
- Price
- £32.70
- Rating
- 4.5/5
- Reviews
- 3,793
- Age
- 5y ago
Trending
90-day click momentum
Feandrea Cat Tree Tower 143 cm Multi-Level Plush Cat Condo with 4 Scratching Posts 2 Perches Cave Hammock Pompoms Smoky Grey PCT161G01
- Price
- £25.86
- Rating
- 4.6/5
- Reviews
- 13,089
- Age
- 5y ago
Heybly Cat Tree 65cm Cat Tower with Spacious Top Perch for Large Cats Stair-Style Cat House Furniture with Dual-Layer Condos Sisal Scratching Posts Cozy Basket & Pompom Light Gray HCT204SW
- Price
- £31.61
- Rating
- 4.2/5
- Reviews
- 404
- Age
- 7mo ago
Heybly Cat Tree with Self Groomer Brush 108cm Cat Tower Condo for Indoor Cats with Cat Scratching Post & Board Kitty House with Padded Plush Perch and Basket Light Gray HCT005SW
- Price
- £28.58
- Rating
- 4.3/5
- Reviews
- 584
- Age
- 1y ago
Heybly Cat Tree 125 cm Cat Tower for Indoor Cats Cat Scratching Post with Hidden Space Sturdy Steel Tube Soft Plush Top Perch and Cozy Hammock Light Gray HCT200SW
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 559
- Age
- 1y ago
Nobleza - Cat Scratching Post Small Cat Activity Center Kitty Climbing Tree with sisal Kitten Play Tower with Hanging Toys Grey 25 * 25 * 35cm
- Price
- £8.88
- Rating
- 4.2/5
- Reviews
- 3,504
- Age
- 3y ago
Newest
by launch dateHeybly Cat Tree 65cm Cat Tower with Spacious Top Perch for Large Cats Stair-Style Cat House Furniture with Dual-Layer Condos Sisal Scratching Posts Cozy Basket & Pompom Light Gray HCT204SW
- Price
- £31.61
- Rating
- 4.2/5
- Reviews
- 404
- Age
- 7mo ago
Heybly Cat Tree 125 cm Cat Tower for Indoor Cats Cat Scratching Post with Hidden Space Sturdy Steel Tube Soft Plush Top Perch and Cozy Hammock Light Gray HCT200SW
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 559
- Age
- 1y ago
Feandrea Cat Tree Cat Tower with Sisal Post Cat Condo Light Grey PCT50WV1
- Price
- £16.86
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 1y ago
HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower
- Price
- £25.47
- Rating
- 4.4/5
- Reviews
- 2,056
- Age
- 1y ago
Heybly Cat Tree with Self Groomer Brush 108cm Cat Tower Condo for Indoor Cats with Cat Scratching Post & Board Kitty House with Padded Plush Perch and Basket Light Gray HCT005SW
- Price
- £28.58
- Rating
- 4.3/5
- Reviews
- 584
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
33
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
28%
Top 20: 64%
Open market
24%
- HOMIDEC21%
- Feandrea18%
- Heybly13%
- Yaheetech11%
- Amazon Basics7%
- Taoqimiao5%
Cat Scratching Post demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Cat Scratching Post search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat tree2.3M/yr
- cat scratching post1.4M/yr
- cat tower433K/yr
- cat tree for indoor cats329K/yr
- cat tree for large cats163K/yr
- cat scratch post124K/yr
- cat towers for indoor cats98K/yr
- cat climbing frame87K/yr
- large cat tree83K/yr
- scratch post for cats68K/yr
What reviews say buyers love and hate about Cat Scratching Post
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Comfortable for cats”
“Money well spent”
“Sturdy Construction”
“Excellent quality, product and easy to put together”
“easy assembly”
What buyers complain about
67% of reviews“Not fit for purpose”
“Not sturdy at all”
“Didnt last”
“After just 1 month it's coming apart poor quality”
“Was a little difficult to put together”
Cat Scratching Post return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Scratching Post questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
