67
cat litter tray
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£4.8M£4.8M/yr · 3.8M searches
Avg price
Incredible£27.70avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,987.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.35–£325.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch