Cat Litter Tray
Cat Litter Tray shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cat Litter Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Litter Tray is a £4.8M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 67/100.
Cat Litter Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.6% over the last 90 days and 4.5% of searches end in a purchase.
£4.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 50 products
Top Cat Litter Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 8y ago
Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Grey)
- Price
- £8.84
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 2y ago
Petface Hooded Corner Cat Litter Tray Pet Privacy Reduce Odours & Keep Your Home Fresh Scoop Provided 56L x 38W x 46H cm
- Price
- £14.61
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 7y ago
Moderna Cat litter Tray Warm Grey 42cm
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 3,824
- Age
- 8y ago
Vivo Technologies Large Cat Litter Box Litter Tray Foldable Litter Box with Lid Scoop Flap Door Slide-Out Tray for Easy Cleaning Large Anti-Splashing Hooded Space Cat Litter Tray
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 156
- Age
- 1y ago
Trending
90-day click momentum
Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 4mo ago
Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)
- Price
- £8.68
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago
Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 8y ago
Catit Large Hooded Grey Litter Box with Airsift Filter System
- Price
- £21.67
- Rating
- 4.2/5
- Reviews
- 27,426
- Age
- 15y ago
Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)
- Price
- £25.74
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago
Newest
by launch dateRex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)
- Price
- £8.68
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago
Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 4mo ago
Amazon Basics Tall Open Top Cat Litter Tray Box with High Walls Includes Scoop Easy to Clean White/Grey 51x38x20cm for Bigger Cats and Multi-Cat Households
- Price
- £12.89
- Rating
- 4.3/5
- Reviews
- 456
- Age
- 9mo ago
Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)
- Price
- £25.74
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago
Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top | Large Trays With Detachable Rim | Non Stick Surface | Splash Guards | 35 x 45 x 22cm
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 307
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
108
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
39%
Top 20: 74%
Open market
35%
- Petface23%
- Vivo Technologies18%
- Moderna7%
- Cat Centre7%
- Vivifying6%
- Rex & Roxy5%
Cat Litter Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Cat Litter Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat litter tray1.4M/yr
- litter tray686K/yr
- cat litter box588K/yr
- litter box177K/yr
- kitten litter tray121K/yr
- large cat litter tray107K/yr
- cat litter tray with lid68K/yr
- cat litter trays153K/yr
- enclosed cat litter box60K/yr
- cat tray53K/yr
What reviews say buyers love and hate about Cat Litter Tray
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“True to size”
“Easier to clean”
“Good quality, came on time”
“great value for money”
“Cat happy”
What buyers complain about
64% of reviews“not true size”
“Leaking is unbearable”
“The smell of this stuff is actually horrific”
“flimsy”
“Flimsy build quality”
Cat Litter Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Litter Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
