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cat chew rope
Skip itSoft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good589.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 20K searches
Growth
Bad-70.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.41–£7.80cheapest to priciest tracked listing — scored on the share inside $15–$100