Skip to content

Cat Chew Rope

Fail

Demand is soft, at -70.1% this quarter, so Cat Chew Rope is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£9K/yr20K searches / yr
90-day growth
-70.1%search demand this quarter
Competition
70%top-5 click share · 15 brands · 20 sellers

Flapen Score

Cat Chew Rope against its category

The dotted line is the Pet Supplies average. Past it, Cat Chew Rope is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Chew Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Chew Rope 20K times last year and spent an estimated £9K. The top 5 brands take 70% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-70.1%
Conversion, latest week
8.0%
Market size, estimated
£9Ka year
Top search term
cat chew rope15K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £3.41 to £7.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £5.69 that is £569 to £1K a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£3.41–£7.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£569–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #132 within Cats. It carries 589 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#132in Cats
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
589per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Cat Chew Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£899£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

25%

  • Dgerp23%
  • Pence & Moon Collective15%
  • KDULPG14%
  • Nepfaivy10%
  • HLBKPX8%
  • soodyoow5%

Demand

Cat Chew Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 7.3× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Cat Chew Rope

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.18

after playing with it for 5 minutes it came apart

they fall apart

they dont last

Smell12%−0.07

cat picks up nothing from the smell since 1st 10 minutes

Although I really couldn't smell much difference between the before and after

I think that was more from the catnip scent

Quality-Overall11%−0.14

Poor quality toy

A pity as it seems a well made product

Not good quality

Size-Overall8%−0.04

a lot smaller than expected

too short for us

Too big

Advertised Vs Actual Product6%−0.04

I feel the sellers pictures are spurious

Not really what I expected from product photos

Love

Fun/Entertainment Experience29%+1.82

Fun to play with

Good toy

Fun toys

Pet Friendly29%

Cat - approved

Cats love em

Cats love it

Value For Money10%+0.30

Good value

Good value for money

Great value for money

Quality-Overall10%−0.14

Overall a good quality toy

Excellent product

They seem well made

Ease Of Chewing/Swallowing4%+0.32

he loves to chew them

Good for chewing

This is good for their teeth

Return

0.3% Return rate 49% Fixable by listing

Size-Overall25%█▁▁▄▁▆

a lot smaller than expected

too short for us

Too big

Advertised Vs Actual Product20%▆█▇▅▃▁

I feel the sellers pictures are spurious

Not really what I expected from product photos

Quality-Overall14%▁▁▇▁█▁

Poor quality toy

A pity as it seems a well made product

Not good quality

Escape Proof11%▁█▁▁▅▅
Smell11%▁▁█▅▁▁

cat picks up nothing from the smell since 1st 10 minutes

Although I really couldn't smell much difference between the before and after

I think that was more from the catnip scent

FAQ

Common Cat Chew Rope questions

Answered from the same tracked data.