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cat calming spray
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.80avg listing price — sweet spot $15–$100
Market size
Okay£243K£243K/yr · 96K searches
Price range
Okay£6.22–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,170.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand