Cat Calming Spray

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

19.7%

Market size, estimated

£243Ka year

Peak month

November1.4× the quietest month

Top search term

feliway spray42K searches a year

Listings sell for £12.80 on average, from £6.22 to £18.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £12.80 that is £26K to £32K a year per listing.

Average price

£12.80under the $15 to $100 sweet spot

Price range

£6.22–£18.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

£26K–£32K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #28 within Cats. It carries 4,171 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#28in Cats

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,171per listing

Listings tracked

8

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months