Cat Calming Spray

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

19.7%

Market size, estimated

£243Ka year

Peak month

November1.4× the quietest month

Top search term

feliway spray42K searches a year

Listings sell for £12.80 on average, from £6.22 to £18.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £12.80 that is £26K to £32K a year per listing.

Average price

£12.80under the $15 to $100 sweet spot

Price range

£6.22–£18.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

£26K–£32K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #28 within Cats. It carries 4,171 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#28in Cats

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,171per listing

Listings tracked

8

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months