cat calming spray
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.80avg listing price — sweet spot $15–$100
Market size
Okay£243K£243K/yr · 96K searches
Price range
Okay£6.22–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,170.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cat calming spray is a £243K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat calming spray market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- £192K–£256K
- units × avg price
- Conversion rate
- 19.7%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 14.3%
- Avg brand age
- 53 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
28
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Feliway74%
- Pet Remedy9%
- WOTOBVZ7%
- RzqgLGn4%
- Beaphar3%
- elabour2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cat calming spray search terms
- feliway spray42K/yr
- cat calming spray28K/yr
- feliway spray for cats14K/yr
- cat pheromone spray7K/yr
- calming spray for cats anxiety3K/yr
- feliway classic spray3K/yr
Top cat calming spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FELIWAY Classic Cat Calming Odourless Spray 60ml - Comforts Cats at Home and On the Go and Reduces Stress During Travel Veterinary Recommended Drug-free Clinically Proven
Feliway£14.854.4★6,012 rev
FELIWAY Classic Cat Calming Odourless Spray 20ml - Comforts Cats at Home and On the Go and Reduces Stress During Travel Veterinary Recommended Drug-free Clinically Proven
Feliway£8.284.1★11,047 rev
Pet Remedy Calming Spray 200 ml
Pet Remedy£11.734.2★5,831 rev
Cat Calming Spray 60ml Drug-Free Cat Calming Pheromones Spray Anxiety Relief and Reduces Stress During Travel Relieve Anxiety and Soothe Multi-Cat 100% Safe & Effective Formula for Cats (2 Pcs)
WOTOBVZ£16.684.6★46 rev
RzqgLGn Cat Calming Pheromone Spray Soothing Feline Solution for Stress & Relaxation - Helps Reduce Scratching & Urine Marking - Ideal for Travel & Home (120ML)
RzqgLGn£11.924.8★13 rev
Newest
by launch dateRzqgLGn Cat Calming Pheromone Spray Soothing Feline Solution for Stress & Relaxation - Helps Reduce Scratching & Urine Marking - Ideal for Travel & Home (120ML)
RzqgLGn£11.9213 rev
Cat Calming Pheromone Spray 2 Pack Cat Anxiety & Stress Relief Spray
elabour£13.8919 rev
Cat Calming Spray 60ml Drug-Free Cat Calming Pheromones Spray Anxiety Relief and Reduces Stress During Travel Relieve Anxiety and Soothe Multi-Cat 100% Safe & Effective Formula for Cats (2 Pcs)
WOTOBVZ£16.6846 rev
Feliway Optimum 30 Day Cat Calming Odourless Plug-In Pheromone Diffuser Starter Kit 48ml - Helps Solve Signs of Stress in Cats and Kittens Veterinary Recommended Drug-Free Clinically Proven
Feliway£18.859,548 rev
Beaphar StressLess Herbal Calming Home & Travel Spray Promotes a Calm Environment for Cats & Dogs at Home or In Car Reduces Stress & Anxiety - With Valerian Extract 125ml Spray
Beaphar£6.22850 rev
Trending
90-day click momentumCat Calming Pheromone Spray 2 Pack Cat Anxiety & Stress Relief Spray
elabour£13.894.2★
RzqgLGn Cat Calming Pheromone Spray Soothing Feline Solution for Stress & Relaxation - Helps Reduce Scratching & Urine Marking - Ideal for Travel & Home (120ML)
RzqgLGn£11.924.8★
Cat Calming Spray 60ml Drug-Free Cat Calming Pheromones Spray Anxiety Relief and Reduces Stress During Travel Relieve Anxiety and Soothe Multi-Cat 100% Safe & Effective Formula for Cats (2 Pcs)
WOTOBVZ£16.684.6★
FELIWAY Classic Cat Calming Odourless Spray 60ml - Comforts Cats at Home and On the Go and Reduces Stress During Travel Veterinary Recommended Drug-free Clinically Proven
Feliway£14.854.4★
Pet Remedy Calming Spray 200 ml
Pet Remedy£11.734.2★
What buyers say about cat calming spray
What buyers praise and complain about, mined from review topics.What buyers love
“it kept them completely calm”
“Cat love it”
“easy to use”
“Excellent product”
“good value”
“The smell is pleasant”
“The spray makes it easy to use”
“It does what it is supposed to do”
“comfortable now”
“I like that it's a drug-free formula”
What buyers complain about
“Doesnt work”
“It's expensive”
“Unpleasant smell”
“seems to cause overheating”
“so I cant use the spray”
“It left residue on things surrounding”
“My otherwise cuddly boy begun charging at me scratching and biting me”
“Broken”
“Followed instructions and spray didnt work, there were no changes at all”
“Its been a very difficult”
Top return reasons
Common questions
- Is cat calming spray profitable to sell on Amazon United Kingdom?
- The niche generates £243K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the cat calming spray niche?
- 6 brands and 28 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in cat calming spray?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.1%.
- When does demand for cat calming spray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cat calming spray niche?
- Listings span £6.22–£18.85; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.