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cat blanket
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Great496.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.79–£22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£134K£134K/yr · 373K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Signals Low Review Barrier