cat blanket
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Great496.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.79–£22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£134K£134K/yr · 373K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat blanket is a £134K/yr Amazon United Kingdom market (373K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat blanket market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £101K–£122K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 8.6%
- Avg brand age
- 34 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
60
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
36%
Top 20: 80%
Open market
42%
- Neerow20%
- Pet Soft10%
- Medo9%
- iik7%
- TRIXIE7%
- Bedsure5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top cat blanket search terms
- cat blanket137K/yr
- cat blankets for indoor cats54K/yr
- kitten blanket21K/yr
- cat blankets32K/yr
- pet blankets for cats28K/yr
- cat blankets for indoor cats washable18K/yr
- thick cat blanket15K/yr
- cat blankets for indoor cats pink15K/yr
- thick fleece cat blanket15K/yr
- kitten blankets5K/yr
Top cat blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medo Pet Blanket for Small Dogs & Cats Soft Flannel 45 x 65 cm Grey
Medo£4.793.9★1,038 rev
Neerow 3 Pack Dog Blanket Washable 60 x 40 cm Soft Fluffy Cat Blanket
Neerow£5.904.3★39 rev
iik Cozy Calming Cat Blanket Ultra Soft Dog/Cat Bed Mat with Cute Prints Dog/Cat Blankets for Indoor Cats Warm Pet Mat in A Variety of Sizes to Fit Most Pets (F 19 * 12in)
iik£5.464.0★194 rev
Trixie Mimi Blanket Grey 70 x 50 cm
TRIXIE£7.604.6★1,724 rev
Pet Soft Dog Blankets Washable Fluffy Cats Puppy Blankets Small 3Pack Warm and Soft Pet Throw for Dogs and Cats(3S)
Pet Soft£8.644.3★422 rev
Newest
by launch date
Bedsure Dog Blanket 3 Pack Fleece Puppy Blankets Soft Fluffy Washable Cat Blankets Portable for Indoor Outdoor Sofa Bed Furniture Light Brown/Grey/Cream XS (58x41cm)
Bedsure£7.94100 rev
Bedsure Dog Blanket 3 Pack Fleece Puppy Blankets Soft Fluffy Washable Cat Blankets Portable for Indoor Outdoor Sofa Bed Furniture Grey/Brown/Blue XS (58x41cm)
Bedsure£7.74100 rev
3 Pack Super Soft Pet Blankets - 60x40 cm Fluffy Fleece Throws for Cats & Small Dogs - Machine Washable Warm & Cozy for Beds Sofas Car Seats Crates & Travel - Furniture Protector & Comfort Blanket
Feibety£8.014 rev
Libenxue 3 Pack Dog Blankets Washable 60 × 40 cm Cat Blanket Soft Coral Fleece Blankets Sleeping Mat for Indoor Small Cats Dogs Sofa Bed Paw Print Fleece Blanket for Small Medium Pet Dog Cat
Libenxue£4.9913 rev
Neerow 3 Pack Dog Blanket Washable 60 x 40 cm Soft Fluffy Cat Blanket
Neerow£5.9039 rev
Trending
90-day click momentumBedsure Dog Blanket 3 Pack Fleece Puppy Blankets Soft Fluffy Washable Cat Blankets Portable for Indoor Outdoor Sofa Bed Furniture Light Brown/Grey/Cream XS (58x41cm)
Bedsure£7.944.2★
DFZR Dog Blanket 3 Pack Small (60 x 40 cm) Soft Fluffy Fleece Pet Blankets for Dogs & Cats Paw Print Flannel Throws Washable Warm Mixed Colours (Green Pink & Grey)
DFZR£7.794.4★
Bedsure Dog Blanket 3 Pack Fleece Puppy Blankets Soft Fluffy Washable Cat Blankets Portable for Indoor Outdoor Sofa Bed Furniture Grey/Brown/Blue XS (58x41cm)
Bedsure£7.744.2★
MICOOYO Puppy Cat Blanket Washable 3 Pack Dog Blanket for Cats Kitten Doggy Pet Blankets for Small Medium Large Dogs(Paws Bones S)
MICOOYO£8.194.0★
Neerow 3 Pack Dog Blanket Washable 76 x 52 cm Fleece Cat Blanket
Neerow£7.583.8★
What buyers say about cat blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“100% cat approved”
“Great product well made”
“Good value”
“Good size”
“comfortable”
“Nice & warm”
“exactly like in the picture”
“easy to wash”
“very easy to clean”
What buyers complain about
“the size is not what was promised”
“thinner than expected”
“Poor quality blankets”
“Not like picture at all”
“Definitely NOT worth the price”
“cheap material”
“Thin”
“It loses fluff everywhere”
“Its small and its not waterproof and doesn't stop the smell”
“Not sure why they are called self heating”
Top return reasons
Common questions
- Is cat blanket profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 48 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the cat blanket niche?
- 36 brands and 60 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in cat blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.1%.
- When does demand for cat blanket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the cat blanket niche?
- Listings span £2.79–£22.98; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.