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Cat Blanket

Maybe

Returns run at only 1.1% of orders. But products sell for $8.11 on average, outside the sweet spot, so Cat Blanket is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£134K/yr373K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
36%top-5 click share · 36 brands · 60 sellers

Flapen Score

Cat Blanket against its category

The dotted line is the Pet Supplies average. Past it, Cat Blanket is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Blanket 373K times last year and spent an estimated £134K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
4.4%
Market size, estimated
£134Ka year
Peak month
December2.2× the quietest month
Top search term
cat blanket137K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £2.79 to £22.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£2.79–£22.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #73 within Cats. It carries 497 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
8.6%
Average rank
#73in Cats
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
48

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

60

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

36%

Top 20: 80%

Open market

42%

  • Neerow20%
  • Pet Soft10%
  • Medo9%
  • iik7%
  • TRIXIE7%
  • Bedsure5%

Demand

Cat Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cat Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat blanket137K/yr
  • cat blankets for indoor cats54K/yr
  • kitten blanket21K/yr
  • cat blankets32K/yr
  • pet blankets for cats28K/yr
  • cat blankets for indoor cats washable18K/yr
  • thick cat blanket15K/yr
  • cat blankets for indoor cats pink15K/yr
  • thick fleece cat blanket15K/yr
  • kitten blankets5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.23

the size is not what was promised

Much smaller

A very small blanket

Thickness18%−0.15

thinner than expected

Not super thick

theyre paper thin

Quality-Overall7%

Poor quality blankets

Not great quality

Absolute rubbish

Advertised Vs Actual Product5%−0.06

Not like picture at all

Does not look anything like photo

picture very misleading

Value For Money4%+0.41

Definitely NOT worth the price

Bit expensive for what they are

thought a bit pricey

Love

Soft Feel26%

Soft blanket

Soft and fluffy

Feel soft

Pet Friendly12%

100% cat approved

My cats love it

Wonderful for a pet's bed

Quality-Overall8%

Great product well made

Excellent product

Good quality puppy blankets

Value For Money8%+0.41

Good value

Excellent value for money

Good value for money

Size-Overall6%−0.23

Good size

Good size for a small cat

Fits 2 cats comfortably

Return

1.1% Return rate 62% Fixable by listing

Size-Overall54%▆▇█▇██

the size is not what was promised

Much smaller

A very small blanket

Quality-Overall15%█▆▇▇▆▆

Poor quality blankets

Not great quality

Absolute rubbish

Thin15%▅▅▅▇█▇

Thin

thin material

I thought they were about thin

Advertised Vs Actual Product5%█▅▅█▃▂

Not like picture at all

Does not look anything like photo

picture very misleading

Thickness3%█▅▅▂▂▂

thinner than expected

Not super thick

theyre paper thin

FAQ

Common Cat Blanket questions

Answered from the same tracked data.