How competitive is the Cat Biscuits niche on Amazon United Kingdom?

11 brands and 234 sellers compete in Cat Biscuits on Amazon United Kingdom. The top 5 Cat Biscuits products take 40% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Cat Biscuits?

Cat Biscuits buyers on Amazon United Kingdom complain most about Indigestion, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Cat Biscuits niche?

Cat Biscuits sells for £10.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.69–£28.98. The average incumbent carries 3,478 reviews — the moat a new listing must climb.

Cat Biscuits

Cat Biscuits shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cat Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Biscuits is a £4.7M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 58/100.

Cat Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.8% over the last 90 days and 14.4% of searches end in a purchase.

£4.7M

revenue / yr

Units sold / yr400K

Search volume / yr-10.8%3.0M

Conversion rate14.4%

Avg price£10.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers11 · 234

Top-5 product click share40%

Open market7%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 52 products

Top Cat Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG

Price: £22.16
Rating: 4.8/5
Reviews: 11,022
Age: 1y ago

IAMS Adult Complete Dry Cat Food Chicken 3kg - Supports Strong Immune System

Price: £9.76
Rating: 4.7/5
Reviews: 9,209
Age: 16y ago

by Amazon - Complete Dry Cat Food with Chicken Turkey and Vegetables 1 pack of 3kg

Price: £4.62
Rating: 4.5/5
Reviews: 7,389
Age: 7y ago

WHISKAS Adult Dry Cat Food 7kg with Chicken

Price: £14.36
Rating: 4.8/5
Reviews: 12,313
Age: 10y ago

by Amazon - Complete Dry Cat Food with Salmon Tuna and Vegetables 1 pack of 3kg

Price: £4.53
Rating: 4.5/5
Reviews: 6,670
Age: 7y ago

Newest

by launch date

WHISKAS 1+ DUO Surf & Turf Dry Cat Food 1.9kg

Price: £4.85
Rating: 4.6/5
Reviews: 72
Age: 8mo ago

PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG

Price: £22.16
Rating: 4.8/5
Reviews: 11,022
Age: 1y ago

Whiskas 1+ Chicken 1.9kg Bag Adult Cat Dry Food

Price: £6.27
Rating: 4.6/5
Reviews: 5,116
Age: 3y ago

Whiskas 1+ Chicken Pack of 4 x 1.9 kg Bags Adult Cat Dry Food

Price: £16.31
Rating: 4.8/5
Reviews: 534
Age: 3y ago

WHISKAS Adult Dry Cat Food 7kg with Tuna

Price: £14.52
Rating: 4.8/5
Reviews: 867
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

234

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

IAMS26%
by Amazon21%
whiskas21%
PURINA ONE19%
Go-Cat6%
Scrumbles4%
Open — no brand owns it (5 brands, 4%)

Cat Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR14.4%Products52Brands11Top 5 Brands93%OOS Rate0.0%Rating4.7★Reviews3,478Avg BSR#150

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Cat Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat biscuits619K/yr -6.5%10.6% conv.
dry cat food533K/yr -11.1%9.4% conv.
purina one cat food dry313K/yr -9.1%6.8% conv.
cat food dry260K/yr -13.3%9.7% conv.
whiskas dry cat food208K/yr -20.7%9.0% conv.
iams dry cat food213K/yr -4.0%22.9% conv.
cat dry food169K/yr -7.6%8.3% conv.
purina97K/yr +5.1%6.5% conv.
purina one63K/yr +2.9%6.9% conv.
purina cat food66K/yr -4.9%5.0% conv.

What reviews say buyers love and hate about Cat Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly37%

“Cats love it”

Value For Money24%

“Great deal”

Quality-Overall11%

“Quality food”

Taste-Overall7%

“Cats love this food”

Moist/Dry3%

“Great dry food”

What buyers complain about

69% of reviews

Indigestion14%

“Gave my cat diarrhea”

Smell14%

“Off putting smell”

Value For Money12%

“A bit more expensive than in normal market”

Size-Overall10%

“a bigger bag this time”

Moist/Dry7%

“Cat dry food”

Common Cat Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Biscuits 58/100 on Amazon United Kingdom — Worth a look. The niche generates £4.7M/yr across 52 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -10.8% over the last 90 days.