65
antlers for dogs
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£42.29avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 304K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good668.62avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.40–£170.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch