Guitar
Guitar shows a sweet-spot price point ($59.41 avg), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Is Guitar profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Guitar is a £617K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Guitar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.0% over the last 90 days and 0.6% of searches end in a purchase.
£617K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 40 products
Top Guitar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
38 Inch Full Size Acoustic Guitar Classical Cutaway Design Hardwood Finish & Steel Strings with Bag (Natural)
- Price
- £25.32
- Rating
- 4.0/5
- Reviews
- 133
- Age
- 2y ago
Martin Smith Full Size Acoustic Guitar Starter Kit with Stand & Tuner
- Price
- £56.07
- Rating
- 4.4/5
- Reviews
- 6,580
- Age
- 11y ago
LEKATO Comfortable Guitar Strap for Long Time Wearing(Shoulder Pain Relief) 3 Wide Bass Strap Belt for Electric/Acoustic/Clasical Guitars & Bass with Adjustable Length from 45 to 55
- Price
- £16.36
- Rating
- 4.6/5
- Reviews
- 2,557
- Age
- 6y ago
MAX SoloArt Sunburst Acoustic Guitar Starter Kit Full-Size Beginner Guitars Set with Accessories and 6 Months Lessons Starter Bundle for New Players
- Price
- £44.60
- Rating
- 4.3/5
- Reviews
- 1,891
- Age
- 4y ago
Music Alley MA-34-N 34 Inch Junior Classical Guitar for Kids Natural
- Price
- £26.26
- Rating
- 4.4/5
- Reviews
- 12,633
- Age
- 11y ago
Trending
90-day click momentumLEKATO Comfortable Guitar Strap for Long Time Wearing(Shoulder Pain Relief) 3 Wide Bass Strap Belt for Electric/Acoustic/Clasical Guitars & Bass with Adjustable Length from 45 to 55
- Price
- £16.36
- Rating
- 4.6/5
- Reviews
- 2,557
- Age
- 6y ago
Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 2y ago
Music Alley MA-34-N 34 Inch Junior Classical Guitar for Kids Natural
- Price
- £26.26
- Rating
- 4.4/5
- Reviews
- 12,633
- Age
- 11y ago
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons Black
- Price
- £110.06
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 1y ago
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons 2-Colour Sunburst
- Price
- £113.26
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 1y ago
Newest
by launch dateFender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons Black
- Price
- £110.06
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 1y ago
Fender California Debut Redondo Dreadnought Acoustic Perfect Beginner Guitar with Free Virtual Lessons and Easy-to-play Neck Black
- Price
- £86.31
- Rating
- 4.5/5
- Reviews
- 813
- Age
- 1y ago
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons 2-Colour Sunburst
- Price
- £113.26
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 1y ago
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons Natural
- Price
- £110.93
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago
Max SoloArt Junior 1/4 Beginner Acoustic Guitar Starter Kit for Kids Childrens Wooden Instrument Set with Accessories Ideal Childrens Beginner Musical Gift Black
- Price
- £30.53
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
33
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
26%
- Fender17%
- MAX16%
- SuperGift.com12%
- Martin Smith11%
- LEKATO10%
- Yamaha8%
Guitar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Guitar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- guitar958K/yr
- acoustic guitar414K/yr
- guitars50K/yr
- acoustic guitars45K/yr
- fender acoustic guitar44K/yr
- electro acoustic guitar43K/yr
- classical guitars31K/yr
- left handed guitar37K/yr
- acoustic guitar full size26K/yr
- guitar acoustic22K/yr
What reviews say buyers love and hate about Guitar
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good value for money”
“Good quality”
“Good sound”
“Easy tuning”
“Its a very comfortable strap”
What buyers complain about
64% of reviews“Poor quality”
“Within an hour of using the guitar it needs tuning again”
“strap point is missing”
“Guitar case won't fit”
“A little more than I was expecting to pay”
Guitar return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Guitar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
