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Tambourine

Maybe

Returns run at only 1.4% of orders. But shoppers spend only $115K a year here, so Tambourine is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 171 Musical Instruments & DJ niches · +11 vs the category median of 44
Market size
£115K/yr148K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
45%top-5 click share · 26 brands · 113 sellers

Flapen Score

Tambourine against its category

The dotted line is the Musical Instruments & DJ average. Past it, Tambourine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tambourine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tambourine 148K times last year and spent an estimated £115K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
7.0%
Market size, estimated
£115Ka year
Peak month
December2.0× the quietest month
Top search term
tambourine71K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £3.51 to £53.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.12 that is £1K to £3K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£3.51–£53.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #27 within Musical Instruments & DJ. It carries 380 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#27in Musical Instruments & DJ
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tambourine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

113

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

45%

Top 20: 81%

Open market

30%

  • A-Star22%
  • igadgitz Xtra19%
  • Tosnail12%
  • Flexzion9%
  • YOUNTHYE6%
  • BOUBONI4%

Demand

Tambourine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tambourine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tambourine71K/yr
  • tambourines for adults33K/yr
  • tambourines11K/yr
  • tambourine for kids14K/yr
  • tamborine7K/yr
  • tamborines3K/yr
  • kids tambourine4K/yr
  • tamburins2K/yr
  • tamborines musical instrument3K/yr

Reviews and returns

What reviews say buyers love and hate about Tambourine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.11

Small

VERY SMALL BUT EFFECTIVE

Audio Quality25%−0.11

Poor sound quality

The sound quality was not good too light to be used within a worship setting

Material Quality25%−0.13

Very thin plastic

Love

Quality-Overall31%+1.94

A great quality tambourine all round - coming to a gig near you

Good quality

Well made and safe item

Audio Quality19%−0.11

Good sound

The sound quality of the tambourine is great

Sound quality

Value For Money15%+1.32

great value for money

Very good value at reasonable price

Several instruments for a reasonable price

Advertised Vs Actual Product13%

Just as described

As described, perfect for small children

Does what it's supposed to

Grip6%+0.52

Well made and seems robust enough for little hands

Return

1.4% Return rate 59% Fixable by listing

Size-Overall54%█▅▅█▅▄

Small

VERY SMALL BUT EFFECTIVE

Quality-Overall9%▁▆█▁▁▄
Audio Quality9%▁▃▄▁▄█

Poor sound quality

The sound quality was not good too light to be used within a worship setting

Noise Level5%▁▁▁▃█▁
Functionality-Overall4%▁▁▁▁▁█

FAQ

Common Tambourine questions

Answered from the same tracked data.