Is guitar picks profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the guitar picks niche?

17 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in guitar picks?

Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 0.1%.

When does demand for guitar picks peak?

Demand peaks in Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the guitar picks niche?

Listings span £1.99–£120.16; the average listing price is £13.65 (sweet spot $15–$100). The average incumbent carries 3,054 reviews — the moat a new listing must climb.

guitar picks

Worth a look

Shows low returns (0.1%), but soft demand (-24.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.1M

£1.1M/yr · 1.1M searches

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£1.99–£120.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.65

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,053.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, guitar picks is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

guitar picks market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: £819K–£1.1M; units × avg price
Conversion rate: 7.6%
Avg BSR: #21
Page quality: 0%
Prime: 96%
Sponsored: 76%
Out of stock: 1.3%
Avg brand age: 44 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

22%

PPpanda24%
Fender23%
Jim Dunlop12%
Guitar Lab8%
VIRAHYEM7%
kuou3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.3×

Open Trend

Top guitar picks search terms

guitar picks492K/yr -19.4%8.1% conv.
fender91K/yr -28.0%0.1% conv.
guitar pick77K/yr -19.4%6.2% conv.
plectrums69K/yr -24.4%10.2% conv.
fender stratocaster64K/yr -45.0%0.0% conv.
dunlop guitar picks30K/yr -2.7%4.0% conv.
fender guitar34K/yr -33.7%0.0% conv.
plectrum23K/yr -7.0%5.9% conv.
guitar plectrums26K/yr -17.8%9.1% conv.
picks22K/yr -26.9%2.7% conv.

All search terms

Top guitar picks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Guitar Picks 24 pcs Guitar Plectrums for Your Electric Acoustic Guitar

PPpanda£3.384.5★5,916 rev

Fender 351 Celluloid Guitar Picks Medium 12 Pack Assorted Colours Classic 351 Shape Made in USA

Fender£4.314.7★2,763 rev

Dunlop Picks - Variety - PVP418 Tortex Standard - Pack 12

Jim Dunlop£6.764.7★848 rev

VIRAHYEM 30 Pieces Guitar Picks 3 Different Thickness Non-slip Plectrums

VIRAHYEM£3.484.6★110 rev

Guitar Lab Guitar Picks Gift Set - 18 Plectrums for Electric Acoustic & Bass Guitar Mixed Gauge for Guitarists of All Levels in Metal Gift Tin Fathers Day Gift Guitar Accessories Gifts for Men

Guitar Lab£6.354.7★2,214 rev

Newest

by launch date

Celluloid Guitar Picks Medium .71mm Guitar Gifts 6 Plectrums 6 Moods with Inspirational Messages Keep Strumming Play On Breathe Acoustic Electric Guitar Accessories Gifts Set

Aujzoo£1.9932 rev

4mo ago

Custom Guitar Picks 6 Pack Personalized Guitar Picks with Double-Sided Photo & Text Guitar Accessories Plectrum Set for Electric Guitar Bass & Ukulele (0.71mm)

XSTZR£7.2711 rev

1y ago

VIRAHYEM 30 Pieces Guitar Picks 3 Different Thickness Non-slip Plectrums

VIRAHYEM£3.48110 rev

1y ago

Dunlop Picks - Variety - PVP418 Tortex Standard - Pack 12

Jim Dunlop£6.76848 rev

2y ago

WINGO Guitar Picks Non Slip Grip for Acoustic Electric Bass 5 Pack Black

WiNGO£3.54558 rev

2y ago

What buyers say about guitar picks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent product”

Value For Money18%

“Excellent value”

Color9%

“The colors are beautiful”

Advertised Vs Actual Product9%

“Exactly what I need”

Grip5%

“Nice picks with deep grip on both sides to stop you dropping them”

Thickness5%

“Great pack of picks with different thicknesses”

Ease Of Use3%

“comfortable to hold”

Strap/String Quality3%

“while i did not notice it being less heavy its certainly more comfortable than your average strap”

Tune Retention3%

“easy to tune overall a great guitar”

Size-Overall3%

“They are adequate”

What buyers complain about

Thickness17%

“These picks are a little thick for guitarists”

Quality-Overall13%

“The quality was diabolical”

Material Quality8%

“The material seems slightly flimsy”

Ease Of Use6%

“The tin is impossible to open”

Value For Money6%

“they are NOT cheap”

Durability5%

“it's already falling off”

Strap/String Quality4%

“the strings were old”

Bass4%

“does not use picks on Bass”

Smell4%

“smelly strangely off cheese”

Strength3%

“The material seems slightly flimsy”

Top return reasons

Quality-Overall11%

Size-Overall9%

Strength9%

Hard Feel8%

Functionality-Overall7%

Material Quality6%

Defective Material/Parts6%

Advertised Vs Actual Product6%

Audio Quality4%