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Guitar Picks

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -24.3% this quarter, so Guitar Picks is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 171 Musical Instruments & DJ niches · +11 vs the category median of 44
Market size
£1.1M/yr1.1M searches / yr
90-day growth
-24.3%search demand this quarter
Competition
58%top-5 click share · 17 brands · 45 sellers

Flapen Score

Guitar Picks against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Picks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Picks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Picks 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
7.6%
Market size, estimated
£1.1Ma year
Peak month
December3.3× the quietest month
Top search term
guitar picks492K searches a year

02 · Price

A sale here is worth £13.65.

Listings sell for £13.65 on average, from £1.99 to £120.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £13.65 that is £41K to £55K a year per listing.

Average price
£13.65under the $15 to $100 sweet spot
Price range
£1.99–£120.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£41K–£55K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #21 within Musical Instruments & DJ. It carries 3,054 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
1.3%
Average rank
#21in Musical Instruments & DJ
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,054per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Guitar Picks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£113K£226K£339K£452K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

22%

  • PPpanda24%
  • Fender23%
  • Jim Dunlop12%
  • Guitar Lab8%
  • VIRAHYEM7%
  • kuou3%

Demand

Guitar Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Guitar Picks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar picks492K/yr
  • fender91K/yr
  • guitar pick77K/yr
  • plectrums69K/yr
  • fender stratocaster64K/yr
  • dunlop guitar picks30K/yr
  • fender guitar34K/yr
  • plectrum23K/yr
  • guitar plectrums26K/yr
  • picks22K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Picks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.07

These picks are a little thick for guitarists

they are thinner than I am used to

theyre too thick not flexible enough

Quality-Overall13%+2.97

The quality was diabolical

Average Quality

Not very well made

Material Quality8%−0.05

The material seems slightly flimsy

theyre usually plastic

Plastic guitar picks

Ease Of Use6%

The tin is impossible to open

Difficult opening the tin

Value For Money6%+0.41

they are NOT cheap

A bit pricey

To be honest these are a bit on the pricey side compared to similar unbranded picks

Love

Quality-Overall25%+2.97

Excellent product

these guitar picks are great quality, and as a result, long lasting

Great variety

Value For Money18%+0.41

Excellent value

Good for the price

Good value for money

Color9%−0.01

The colors are beautiful

Love the colours

The colours are vibrant

Advertised Vs Actual Product9%−0.04

Exactly what I need

As described

Does what it says

Grip5%+0.43

Nice picks with deep grip on both sides to stop you dropping them

Good grip

They feel good in hand

Return

0.1% Return rate 22% Fixable by listing

Quality-Overall11%▁█▁▅▃▅

The quality was diabolical

Average Quality

Not very well made

Size-Overall9%▁▁▅█▁▇
Strength9%▁▁█▇▁▁

The material seems slightly flimsy

Weak plastic

Hard Feel8%▁▁▁▁█▄
Functionality-Overall7%█▁▂▁▁▁

FAQ

Common Guitar Picks questions

Answered from the same tracked data.