Guitar Picks
MaybeReturns run at only 0.1% of orders. But demand is soft, at -24.3% this quarter, so Guitar Picks is a Maybe.
- Flapen Score
- 55 / 100Top 12% of 171 Musical Instruments & DJ niches · +11 vs the category median of 4455
- Market size
- £1.1M/yr1.1M searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 45 sellers
Flapen Score
Guitar Picks against its category
The dotted line is the Musical Instruments & DJ average. Past it, Guitar Picks is stronger. Inside it, weaker.
Market
The Guitar Picks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guitar Picks 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £1.1Ma year
- Peak month
- December3.3× the quietest month
- Top search term
- guitar picks492K searches a year
02 · Price
A sale here is worth £13.65.
Listings sell for £13.65 on average, from £1.99 to £120.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £13.65 that is £41K to £55K a year per listing.
- Average price
- £13.65under the $15 to $100 sweet spot
- Price range
- £1.99–£120.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £41K–£55K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #21 within Musical Instruments & DJ. It carries 3,054 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 1.3%
- Average rank
- #21in Musical Instruments & DJ
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,054per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Guitar Picks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Guitar Picks 24 pcs Guitar Plectrums for Your Electric Acoustic Guitar
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 5,916
- Age
- 7y ago

Fender 351 Celluloid Guitar Picks Medium 12 Pack Assorted Colours Classic 351 Shape Made in USA
- Price
- £4.31
- Rating
- 4.7/5
- Reviews
- 2,763
- Age
- 6y ago

Dunlop Picks - Variety - PVP418 Tortex Standard - Pack 12
- Price
- £6.76
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 2y ago

VIRAHYEM 30 Pieces Guitar Picks 3 Different Thickness Non-slip Plectrums
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

Guitar Lab Guitar Picks Gift Set - 18 Plectrums for Electric Acoustic & Bass Guitar Mixed Gauge for Guitarists of All Levels in Metal Gift Tin Fathers Day Gift Guitar Accessories Gifts for Men
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 2,214
- Age
- 4y ago
Trending
90-day click momentum
Celluloid Guitar Picks Medium .71mm Guitar Gifts 6 Plectrums 6 Moods with Inspirational Messages Keep Strumming Play On Breathe Acoustic Electric Guitar Accessories Gifts Set
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 4mo ago

Fender Running Logo Guitar Strap Adjustable 30 to 51 Inches Reinforced Leather Ends Comfortable 5cm Wide Polyester Classic Black with White Stitching
- Price
- £8.68
- Rating
- 4.8/5
- Reviews
- 2,102
- Age
- 3y ago

CAIHONG Guitar Picks Thin 50 Pack Plectrums Celluloid Light Soft Gauge Assorted Pearl Variety Pack - Mixed Colorful - Plectrum for Acoustic Electric and Bass - 0.46mm
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 6y ago

Squier by Fender Debut Stratocaster Electric Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Dakota Red
- Price
- £103.79
- Rating
- 4.6/5
- Reviews
- 2,395
- Age
- 2y ago

4pcs Guitar Picks Guitar Plectrums for Electric Acoustic or Bass Guitar including 0.46mm 0.71mm 0.96mm 1.2mm
- Price
- £2.60
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 5y ago
Newest
by launch date
Celluloid Guitar Picks Medium .71mm Guitar Gifts 6 Plectrums 6 Moods with Inspirational Messages Keep Strumming Play On Breathe Acoustic Electric Guitar Accessories Gifts Set
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 4mo ago

Custom Guitar Picks 6 Pack Personalized Guitar Picks with Double-Sided Photo & Text Guitar Accessories Plectrum Set for Electric Guitar Bass & Ukulele (0.71mm)
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

VIRAHYEM 30 Pieces Guitar Picks 3 Different Thickness Non-slip Plectrums
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

Dunlop Picks - Variety - PVP418 Tortex Standard - Pack 12
- Price
- £6.76
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 2y ago

WINGO Guitar Picks Non Slip Grip for Acoustic Electric Bass 5 Pack Black
- Price
- £3.54
- Rating
- 4.3/5
- Reviews
- 558
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
45
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
22%
- PPpanda24%
- Fender23%
- Jim Dunlop12%
- Guitar Lab8%
- VIRAHYEM7%
- kuou3%
Demand
Guitar Picks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Guitar Picks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guitar picks492K/yr
- fender91K/yr
- guitar pick77K/yr
- plectrums69K/yr
- fender stratocaster64K/yr
- dunlop guitar picks30K/yr
- fender guitar34K/yr
- plectrum23K/yr
- guitar plectrums26K/yr
- picks22K/yr
Reviews and returns
What reviews say buyers love and hate about Guitar Picks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These picks are a little thick for guitarists
they are thinner than I am used to
theyre too thick not flexible enough
The quality was diabolical
Average Quality
Not very well made
The material seems slightly flimsy
theyre usually plastic
Plastic guitar picks
The tin is impossible to open
Difficult opening the tin
they are NOT cheap
A bit pricey
To be honest these are a bit on the pricey side compared to similar unbranded picks
Love
Excellent product
these guitar picks are great quality, and as a result, long lasting
Great variety
Excellent value
Good for the price
Good value for money
The colors are beautiful
Love the colours
The colours are vibrant
Exactly what I need
As described
Does what it says
Nice picks with deep grip on both sides to stop you dropping them
Good grip
They feel good in hand
Return
0.1% Return rate 22% Fixable by listing
The quality was diabolical
Average Quality
Not very well made
The material seems slightly flimsy
Weak plastic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guitar Picks questions
Answered from the same tracked data.









