- Flapen Score
- 45 / 100Top 46% of 171 Musical Instruments & DJ niches · +1 vs the category median of 4445
- Market size
- £148K/yr444K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 34%top-5 click share · 14 brands · 25 sellers
Flapen Score
Bass Guitar against its category
The dotted line is the Musical Instruments & DJ average. Past it, Bass Guitar is stronger. Inside it, weaker.
Market
The Bass Guitar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bass Guitar 444K times last year and spent an estimated £148K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £148Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- bass guitar260K searches a year
02 · Price
A sale here is worth £107.29.
Listings sell for £107.29 on average, from £11.67 to £232.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £107.29 that is £0 to £11K a year per listing.
- Average price
- £107.29above the $15 to $100 sweet spot
- Price range
- £11.67–£232.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #9 within Musical Instruments & DJ. It carries 322 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 63%
- Out of stock, average day
- 0.4%
- Average rank
- #9in Musical Instruments & DJ
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 322per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Bass Guitar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Black
- Price
- £101.53
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 2y ago

Max GigKit Beginner Bass Guitar Pack - Full-Size Electric Learner Bass Guitar Starter Set in Black 40W Amp Bag Strap Tuner Lessons & Accessories Included - Ideal Starter Pack for Beginners
- Price
- £105.64
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 2y ago

Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Black)
- Price
- £71.07
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 4y ago

RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag
- Price
- £103.18
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 10y ago

Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories (Dark Blue)
- Price
- £66.97
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 4y ago
Trending
estimated 90-day click momentum
Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 2y ago

RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag
- Price
- £103.18
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 10y ago

Bullfighter 4 String Neck Through Elm Solid Body Electric Bass Guitar Kit
- Price
- £130.58
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 3y ago

Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Sunset)
- Price
- £68.52
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 4y ago

Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)
- Price
- £97.86
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 7mo ago
Newest
by launch date
Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)
- Price
- £97.86
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 7mo ago

Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories Wood
- Price
- £70.70
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Sea Foam Green
- Price
- £112.48
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago

Squier by Fender Debut Collection Precision Bass Guitar Laurel Fingerboard White Pickguard Daphne Blue
- Price
- £111.48
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

STRICH Electric Bass Guitar 4 Strings Full-Size Beginner Kit PB-Style Standard Bass for Starter with 2 x 5w Amp Bag Tuner Strap Cable SPB-S10 Sunburst
- Price
- £121.80
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
25
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 74%
Open market
19%
- Fender31%
- Bonnlo24%
- MAX8%
- Ibanez7%
- Bullfighter6%
- RockJam5%
Demand
Bass Guitar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Bass Guitar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bass guitar260K/yr
- bass42K/yr
- bass guitars & gear21K/yr
- electric bass guitars15K/yr
- 4 string bass guitar14K/yr
- fender bass guitar11K/yr
- ibanez bass guitar11K/yr
- base guitar10K/yr
- bass guitars7K/yr
- 5 string bass guitar8K/yr
Reviews and returns
What reviews say buyers love and hate about Bass Guitar
We read the reviews and the return reasons for every product selling here.
“Rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bass Guitar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









