- Flapen Score
- 45 / 100Top 46% of 171 Musical Instruments & DJ niches · +1 vs the category median of 4445
- Market size
- £148K/yr444K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 34%top-5 click share · 14 brands · 25 sellers
Flapen Score
Bass Guitar against its category
The dotted line is the Musical Instruments & DJ average. Past it, Bass Guitar is stronger. Inside it, weaker.
Market
The Bass Guitar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bass Guitar 444K times last year and spent an estimated £148K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £148Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- bass guitar260K searches a year
02 · Price
A sale here is worth £107.29.
Listings sell for £107.29 on average, from £11.67 to £232.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £107.29 that is £0 to £11K a year per listing.
- Average price
- £107.29above the $15 to $100 sweet spot
- Price range
- £11.67–£232.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #9 within Musical Instruments & DJ. It carries 322 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 63%
- Out of stock, average day
- 0.4%
- Average rank
- #9in Musical Instruments & DJ
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 322per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Bass Guitar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Black
- Price
- £101.53
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 2y ago

Max GigKit Beginner Bass Guitar Pack - Full-Size Electric Learner Bass Guitar Starter Set in Black 40W Amp Bag Strap Tuner Lessons & Accessories Included - Ideal Starter Pack for Beginners
- Price
- £105.64
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 2y ago

Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Black)
- Price
- £71.07
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 4y ago

RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag
- Price
- £103.18
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 10y ago

Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories (Dark Blue)
- Price
- £66.97
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 4y ago
Trending
90-day click momentum
Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 2y ago

RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag
- Price
- £103.18
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 10y ago

Bullfighter 4 String Neck Through Elm Solid Body Electric Bass Guitar Kit
- Price
- £130.58
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 3y ago

Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Sunset)
- Price
- £68.52
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 4y ago

Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)
- Price
- £97.86
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 7mo ago
Newest
by launch date
Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)
- Price
- £97.86
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 7mo ago

Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories Wood
- Price
- £70.70
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Sea Foam Green
- Price
- £112.48
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago

Squier by Fender Debut Collection Precision Bass Guitar Laurel Fingerboard White Pickguard Daphne Blue
- Price
- £111.48
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

STRICH Electric Bass Guitar 4 Strings Full-Size Beginner Kit PB-Style Standard Bass for Starter with 2 x 5w Amp Bag Tuner Strap Cable SPB-S10 Sunburst
- Price
- £121.80
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
19%
- Fender31%
- Bonnlo24%
- MAX8%
- Ibanez7%
- Bullfighter6%
- RockJam5%
Demand
Bass Guitar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Bass Guitar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bass guitar260K/yr
- bass42K/yr
- bass guitars & gear21K/yr
- electric bass guitars15K/yr
- 4 string bass guitar14K/yr
- fender bass guitar11K/yr
- ibanez bass guitar11K/yr
- base guitar10K/yr
- bass guitars7K/yr
- 5 string bass guitar8K/yr
Reviews and returns
What reviews say buyers love and hate about Bass Guitar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish
The quality was diabolical
Poor quality
My first bass Guitar,really good,the gig bag is cheap and the strap is cheap,but the instrument stand tuner,spare strings,top notch
Doesn't come with a strap
Lekato strap
The base guitar us quite heavy to hold
This guitar is heavy so shoulder strap wd be useful
A bit heavy and stodgy feeling, I also bought the cheaper sonic version which Im much prefer
the sound quality is not great
Poor quality the guitar had a bad buzzing sound when plugged into amp
it still sounds awful
Stopped working within 2 days
Love
Amazing bass
Deep Bass sound
Great bass guitar
Great build quality
No complaints at all
Good quality
Its a very comfortable strap
Guitar strap
A decent strap for a very good price
Worth it
Really good value
Great value for money
Its really comfortable
It is well made, comfortable and easily adjusts
its comfy to wear so I'm pleased with it
Return
2.4% Return rate 24% Fixable by listing
My first bass Guitar,really good,the gig bag is cheap and the strap is cheap,but the instrument stand tuner,spare strings,top notch
Doesn't come with a strap
Lekato strap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bass Guitar questions
Answered from the same tracked data.









