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Bass Guitar

Fail

Buyers convert on only 0.3% of searches, so Bass Guitar is a Fail.

Flapen Score
45
45 / 100
Top 46% of 171 Musical Instruments & DJ niches · +1 vs the category median of 44
Market size
£148K/yr444K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
34%top-5 click share · 14 brands · 25 sellers

Flapen Score

Bass Guitar against its category

The dotted line is the Musical Instruments & DJ average. Past it, Bass Guitar is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bass Guitar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bass Guitar 444K times last year and spent an estimated £148K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.3%
Market size, estimated
£148Ka year
Peak month
December2.3× the quietest month
Top search term
bass guitar260K searches a year

02 · Price

A sale here is worth £107.29.

Listings sell for £107.29 on average, from £11.67 to £232.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £107.29 that is £0 to £11K a year per listing.

Average price
£107.29above the $15 to $100 sweet spot
Price range
£11.67–£232.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #9 within Musical Instruments & DJ. It carries 322 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
63%
Out of stock, average day
0.4%
Average rank
#9in Musical Instruments & DJ
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bass Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

34%

Top 20: 74%

Open market

19%

  • Fender31%
  • Bonnlo24%
  • MAX8%
  • Ibanez7%
  • Bullfighter6%
  • RockJam5%

Demand

Bass Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bass Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bass guitar260K/yr
  • bass42K/yr
  • bass guitars & gear21K/yr
  • electric bass guitars15K/yr
  • 4 string bass guitar14K/yr
  • fender bass guitar11K/yr
  • ibanez bass guitar11K/yr
  • base guitar10K/yr
  • bass guitars7K/yr
  • 5 string bass guitar8K/yr

Reviews and returns

What reviews say buyers love and hate about Bass Guitar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.50

Rubbish

The quality was diabolical

Poor quality

Strap/String Quality10%+1.34

My first bass Guitar,really good,the gig bag is cheap and the strap is cheap,but the instrument stand tuner,spare strings,top notch

Doesn't come with a strap

Lekato strap

Weight Heavy8%−0.05

The base guitar us quite heavy to hold

This guitar is heavy so shoulder strap wd be useful

A bit heavy and stodgy feeling, I also bought the cheaper sonic version which Im much prefer

Audio Quality5%−0.04

the sound quality is not great

Poor quality the guitar had a bad buzzing sound when plugged into amp

it still sounds awful

Durability4%−0.04

Stopped working within 2 days

Love

Bass27%+0.78

Amazing bass

Deep Bass sound

Great bass guitar

Quality-Overall14%+0.50

Great build quality

No complaints at all

Good quality

Strap/String Quality11%+1.34

Its a very comfortable strap

Guitar strap

A decent strap for a very good price

Value For Money11%+0.55

Worth it

Really good value

Great value for money

Comfort-Overall9%+0.94

Its really comfortable

It is well made, comfortable and easily adjusts

its comfy to wear so I'm pleased with it

Return

2.4% Return rate 24% Fixable by listing

Size-Overall19%▅▅▆▄▅█
Bass16%█▄▂▅▂▄
Tune Retention9%▂▁▃▃█▄
Strap/String Quality8%▄█▄▇▄█

My first bass Guitar,really good,the gig bag is cheap and the strap is cheap,but the instrument stand tuner,spare strings,top notch

Doesn't come with a strap

Lekato strap

Defective Material/Parts6%▁▁▅▄▄█

FAQ

Common Bass Guitar questions

Answered from the same tracked data.