bass guitar
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great321.79avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Good£107.29avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£11.67–£232.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£148K£148K/yr · 444K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bass guitar is a £148K/yr Amazon United Kingdom market (444K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bass guitar market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £161K–£215K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 86%
- Out of stock
- 0.4%
- Avg brand age
- 59 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
19%
- Fender31%
- Bonnlo24%
- MAX8%
- Ibanez7%
- Bullfighter6%
- RockJam5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top bass guitar search terms
- bass guitar260K/yr
- bass42K/yr
- bass guitars & gear21K/yr
- electric bass guitars15K/yr
- 4 string bass guitar14K/yr
- fender bass guitar11K/yr
- ibanez bass guitar11K/yr
- base guitar10K/yr
- bass guitars7K/yr
- 5 string bass guitar8K/yr
Top bass guitar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Black
Fender£101.534.5★412 rev
Max GigKit Beginner Bass Guitar Pack - Full-Size Electric Learner Bass Guitar Starter Set in Black 40W Amp Bag Strap Tuner Lessons & Accessories Included - Ideal Starter Pack for Beginners
MAX£105.644.5★335 rev
Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Black)
Bonnlo£71.074.3★92 rev
RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag
RockJam£103.184.4★935 rev
Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories (Dark Blue)
Bonnlo£66.974.5★175 rev
Newest
by launch date
Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)
Bullfighter£97.8648 rev
Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories Wood
Bonnlo£70.7029 rev
Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Sea Foam Green
Fender£112.48169 rev
Squier by Fender Debut Collection Precision Bass Guitar Laurel Fingerboard White Pickguard Daphne Blue
Fender£111.4825 rev
STRICH Electric Bass Guitar 4 Strings Full-Size Beginner Kit PB-Style Standard Bass for Starter with 2 x 5w Amp Bag Tuner Strap Cable SPB-S10 Sunburst
STRICH£121.8090 rev
Trending
90-day click momentum
Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists
Jeasona£11.674.7★
RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag
RockJam£103.184.4★
Bullfighter 4 String Neck Through Elm Solid Body Electric Bass Guitar Kit
Bullfighter£130.584.0★
Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Sunset)
Bonnlo£68.524.3★
Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)
Bullfighter£97.864.3★
What buyers say about bass guitar
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing bass”
“Great build quality”
“Its a very comfortable strap”
“Worth it”
“Its really comfortable”
“very accurate to the description”
“doesnt weigh too much either”
“Good sound, great value”
“Instrument is good”
“Easy to use”
What buyers complain about
“Rubbish”
“My first bass Guitar,really good,the gig bag is cheap and the strap is cheap,but the instrument stand tuner,spare strings,top notch”
“The base guitar us quite heavy to hold”
“the sound quality is not great”
“Stopped working within 2 days”
“Not full sized as advertised”
“hate the smell”
“poor setup”
“There appear to be some rust spots on the pick ups”
“The amp isnt that great to be honest”
Top return reasons
Common questions
- Is bass guitar profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the bass guitar niche?
- 14 brands and 25 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in bass guitar?
- Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Weight Heavy. The return rate is 2.4%.
- When does demand for bass guitar peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bass guitar niche?
- Listings span £11.67–£232.70; the average listing price is £107.29 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.