Electric Guitar
MaybeThe top 5 products take only 30% of clicks. But buyers convert on only 0.3% of searches, so Electric Guitar is a Maybe.
- Flapen Score
- 52 / 100Top 20% of 171 Musical Instruments & DJ niches · +8 vs the category median of 4452
- Market size
- £298K/yr1.2M searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 30%top-5 click share · 18 brands · 45 sellers
Flapen Score
Electric Guitar against its category
The dotted line is the Musical Instruments & DJ average. Past it, Electric Guitar is stronger. Inside it, weaker.
Market
The Electric Guitar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Guitar 1.2M times last year and spent an estimated £298K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £298Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- electric guitar775K searches a year
02 · Price
A sale here is worth £103.32.
Listings sell for £103.32 on average, from £25.17 to £185.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £103.32 that is £0 to £10K a year per listing.
- Average price
- £103.32above the $15 to $100 sweet spot
- Price range
- £25.17–£185.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Musical Instruments & DJ. It carries 584 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 73%
- Out of stock, average day
- 3.9%
- Average rank
- #19in Musical Instruments & DJ
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 584per listing
- Listings tracked
- 70
04 · Newcomers
Amazon counts 1 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Electric Guitar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
39 Full Size Electric Guitar Starter Kit with 20W Amplifier Guitar Bag Cable Strap Pick Tremolo Bar HSH Pickups Electric Guitars Perfect Beginner Electric Guitar Set (White)
- Price
- £50.70
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

Donner 39 Inch Electric Guitar Beginner Kit Sunburst Full-Size Starter Package HSS Pick Up with All Accessories Amp Online Lesson Bag Tuner Capo Strap String Amp Cable Picks DST-100S
- Price
- £102.28
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 7y ago

Bonnlo Full Size Electric Guitar Kit for Music Lover Beginner with 20W Guitar Amplifier Guitar Bag Cable Strap Pick Tremolo Bar Tool (Blue)
- Price
- £74.42
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago

Squier by Fender Debut Stratocaster Electric Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Black
- Price
- £101.89
- Rating
- 4.6/5
- Reviews
- 2,395
- Age
- 2y ago

Beginner Electric Guitar & 40W Amp Package - Max GIGKIT White Complete S-Style Starter Set with Accessories AUX Input Headphone Output & Free Lessons Included
- Price
- £87.72
- Rating
- 4.3/5
- Reviews
- 897
- Age
- 5y ago
Trending
90-day click momentum
Leo Jaymz Beginner Electric Guitar 39 Kit with Portable Amplifier Padded Gig Bag Digital TunerCapoStrapPicksClassic SSS Pickups (Gray-SSS)
- Price
- £74.67
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 8mo ago

Leo Jaymz 39 Full Size ST Style Electric Guitar Starter Kit with SSH Pickup 5W Portable Amp Tuner Gig Bag Strap & Accessories(Violet Flame 5W)
- Price
- £92.79
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 1y ago

Xmari Smart Electric Guitar with Built-in DSP Effects 4 Presets USB-C OTG Recording Headphone Output Alnico Pickups w/Coil Split Carbon Fiber Body Gig Bag Strap Cable & Picks
- Price
- £185.74
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

STRICH Electric Guitar Beginner Kit Solid Body 39 Full Size Electric Guitar HSS Pick Up for Starter with 10W Amp Bag Digital Tuner Capo Strap String Cable Picks SST-S20 Black
- Price
- £101.93
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 1y ago

LALAHO Full Size Electric Guitar with 20Watt Amp for Beginners Black
- Price
- £68.46
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2y ago
Newest
by launch date
Xmari Smart Electric Guitar with Built-in DSP Effects 4 Presets USB-C OTG Recording Headphone Output Alnico Pickups w/Coil Split Carbon Fiber Body Gig Bag Strap Cable & Picks
- Price
- £185.74
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

Leo Jaymz Beginner Electric Guitar 39 Kit with Portable Amplifier Padded Gig Bag Digital TunerCapoStrapPicksClassic SSS Pickups (Gray-SSS)
- Price
- £74.67
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 8mo ago

39 Full Size Electric Guitar Starter Kit with 20W Amplifier Guitar Bag Cable Strap Pick Tremolo Bar HSH Pickups Electric Guitars Perfect Beginner Electric Guitar Set (White)
- Price
- £50.70
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

LALAHO 39 Inch Beginners Electric Guitar Kit W/ 20W Amplifier Matte Black
- Price
- £84.66
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago

LALAHO Solid Body Electric Guitar Kit H-H Pickups for Beginners Black
- Price
- £75.52
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
18 flat
Sellers
45
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
30%
- Bonnlo16%
- Donner14%
- Fender11%
- LALAHO10%
- Ibanez10%
- NPLSEO8%
Demand
Electric Guitar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Electric Guitar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric guitar775K/yr
- electric guitars120K/yr
- ibanez electric guitars48K/yr
- guitar electric27K/yr
- gibson guitar electric17K/yr
- epiphone electric guitar12K/yr
- electric guitar kit18K/yr
- left handed electric guitar18K/yr
- 3/4 electric guitar19K/yr
- electric guitar with amp13K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Guitar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Amp isn't working
Amp very weak
Broken amp
I changes the strap as it was rubbing in my neck
Strings are very sensitive 1 tore on first use got it fixed then it tore again so I abandoned it
the strings were old
also replacement of the poor quality pick-ups present on the guitar
Its cheap rubbish
not best quality
they would constantly fall out of tune
they would be out of tune again
Wont stay in tune for more than a song
very clearly been used extensively damage to body of guitar - should have been described as used
NOT A NEW PRODUCT
Love
Good for the price
Great value
Great value
Well made and was,packed welland came on time
seems well made
Excellent product
Fantastic quality and sound
the pickups sound fantastic
The sound is crisp and clear, the colour and overall look/shape
Stay tuned
easy to tune overall a great guitar
Holds tune perfectly
The amplifier is very clear in sound
The amp works well
the amp is pretty good quality
Return
2.4% Return rate 8% Fixable by listing
Amp isn't working
Amp very weak
Broken amp
I changes the strap as it was rubbing in my neck
Strings are very sensitive 1 tore on first use got it fixed then it tore again so I abandoned it
the strings were old
they would constantly fall out of tune
they would be out of tune again
Wont stay in tune for more than a song
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Guitar questions
Answered from the same tracked data.









