Electric Guitar
Electric Guitar shows a fragmented shelf (top 5 take 30% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Flapen Score
Is Electric Guitar profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Guitar is a £298K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Electric Guitar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.5% over the last 90 days and 0.3% of searches end in a purchase.
£298K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 70 products
Top Electric Guitar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
39 Full Size Electric Guitar Starter Kit with 20W Amplifier Guitar Bag Cable Strap Pick Tremolo Bar HSH Pickups Electric Guitars Perfect Beginner Electric Guitar Set (White)
- Price
- £50.70
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago
Donner 39 Inch Electric Guitar Beginner Kit Sunburst Full-Size Starter Package HSS Pick Up with All Accessories Amp Online Lesson Bag Tuner Capo Strap String Amp Cable Picks DST-100S
- Price
- £102.28
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 7y ago
Bonnlo Full Size Electric Guitar Kit for Music Lover Beginner with 20W Guitar Amplifier Guitar Bag Cable Strap Pick Tremolo Bar Tool (Blue)
- Price
- £74.42
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago
Squier by Fender Debut Stratocaster Electric Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Black
- Price
- £101.89
- Rating
- 4.6/5
- Reviews
- 2,395
- Age
- 2y ago
Beginner Electric Guitar & 40W Amp Package - Max GIGKIT White Complete S-Style Starter Set with Accessories AUX Input Headphone Output & Free Lessons Included
- Price
- £87.72
- Rating
- 4.3/5
- Reviews
- 897
- Age
- 5y ago
Trending
90-day click momentum
Leo Jaymz Beginner Electric Guitar 39 Kit with Portable Amplifier Padded Gig Bag Digital TunerCapoStrapPicksClassic SSS Pickups (Gray-SSS)
- Price
- £74.67
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 8mo ago
Leo Jaymz 39 Full Size ST Style Electric Guitar Starter Kit with SSH Pickup 5W Portable Amp Tuner Gig Bag Strap & Accessories(Violet Flame 5W)
- Price
- £92.79
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 1y ago
Xmari Smart Electric Guitar with Built-in DSP Effects 4 Presets USB-C OTG Recording Headphone Output Alnico Pickups w/Coil Split Carbon Fiber Body Gig Bag Strap Cable & Picks
- Price
- £185.74
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
STRICH Electric Guitar Beginner Kit Solid Body 39 Full Size Electric Guitar HSS Pick Up for Starter with 10W Amp Bag Digital Tuner Capo Strap String Cable Picks SST-S20 Black
- Price
- £101.93
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 1y ago
LALAHO Full Size Electric Guitar with 20Watt Amp for Beginners Black
- Price
- £68.46
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2y ago
Newest
by launch dateXmari Smart Electric Guitar with Built-in DSP Effects 4 Presets USB-C OTG Recording Headphone Output Alnico Pickups w/Coil Split Carbon Fiber Body Gig Bag Strap Cable & Picks
- Price
- £185.74
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
Leo Jaymz Beginner Electric Guitar 39 Kit with Portable Amplifier Padded Gig Bag Digital TunerCapoStrapPicksClassic SSS Pickups (Gray-SSS)
- Price
- £74.67
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 8mo ago
39 Full Size Electric Guitar Starter Kit with 20W Amplifier Guitar Bag Cable Strap Pick Tremolo Bar HSH Pickups Electric Guitars Perfect Beginner Electric Guitar Set (White)
- Price
- £50.70
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago
LALAHO 39 Inch Beginners Electric Guitar Kit W/ 20W Amplifier Matte Black
- Price
- £84.66
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago
LALAHO Solid Body Electric Guitar Kit H-H Pickups for Beginners Black
- Price
- £75.52
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
18 flat
Sellers
45
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
30%
- Bonnlo16%
- Donner14%
- Fender11%
- LALAHO10%
- Ibanez10%
- NPLSEO8%
Electric Guitar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Electric Guitar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric guitar775K/yr
- electric guitars120K/yr
- ibanez electric guitars48K/yr
- guitar electric27K/yr
- gibson guitar electric17K/yr
- epiphone electric guitar12K/yr
- electric guitar kit18K/yr
- left handed electric guitar18K/yr
- 3/4 electric guitar19K/yr
- electric guitar with amp13K/yr
What reviews say buyers love and hate about Electric Guitar
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good for the price”
“Well made and was,packed welland came on time”
“Fantastic quality and sound”
“Stay tuned”
“The amplifier is very clear in sound”
What buyers complain about
66% of reviews“Amp isn't working”
“I changes the strap as it was rubbing in my neck”
“also replacement of the poor quality pick-ups present on the guitar”
“they would constantly fall out of tune”
“very clearly been used extensively damage to body of guitar - should have been described as used”
Electric Guitar return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Guitar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
