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Electric Guitar

Maybe

The top 5 products take only 30% of clicks. But buyers convert on only 0.3% of searches, so Electric Guitar is a Maybe.

Flapen Score
52
52 / 100
Top 20% of 171 Musical Instruments & DJ niches · +8 vs the category median of 44
Market size
£298K/yr1.2M searches / yr
90-day growth
-23.5%search demand this quarter
Competition
30%top-5 click share · 18 brands · 45 sellers

Flapen Score

Electric Guitar against its category

The dotted line is the Musical Instruments & DJ average. Past it, Electric Guitar is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Guitar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Guitar 1.2M times last year and spent an estimated £298K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
0.3%
Market size, estimated
£298Ka year
Peak month
December2.1× the quietest month
Top search term
electric guitar775K searches a year

02 · Price

A sale here is worth £103.32.

Listings sell for £103.32 on average, from £25.17 to £185.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £103.32 that is £0 to £10K a year per listing.

Average price
£103.32above the $15 to $100 sweet spot
Price range
£25.17–£185.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Musical Instruments & DJ. It carries 584 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
73%
Out of stock, average day
3.9%
Average rank
#19in Musical Instruments & DJ
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
584per listing
Listings tracked
70

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Electric Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

45

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

30%

  • Bonnlo16%
  • Donner14%
  • Fender11%
  • LALAHO10%
  • Ibanez10%
  • NPLSEO8%

Demand

Electric Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Electric Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric guitar775K/yr
  • electric guitars120K/yr
  • ibanez electric guitars48K/yr
  • guitar electric27K/yr
  • gibson guitar electric17K/yr
  • epiphone electric guitar12K/yr
  • electric guitar kit18K/yr
  • left handed electric guitar18K/yr
  • 3/4 electric guitar19K/yr
  • electric guitar with amp13K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Guitar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Amplification20%−0.14

Amp isn't working

Amp very weak

Broken amp

Strap/String Quality14%−0.11

I changes the strap as it was rubbing in my neck

Strings are very sensitive 1 tore on first use got it fixed then it tore again so I abandoned it

the strings were old

Quality-Overall6%+1.42

also replacement of the poor quality pick-ups present on the guitar

Its cheap rubbish

not best quality

Tune Retention6%+0.16

they would constantly fall out of tune

they would be out of tune again

Wont stay in tune for more than a song

Product Condition5%−0.05

very clearly been used extensively damage to body of guitar - should have been described as used

NOT A NEW PRODUCT

Love

Value For Money25%+2.14

Good for the price

Great value

Great value

Quality-Overall20%+1.42

Well made and was,packed welland came on time

seems well made

Excellent product

Audio Quality15%−0.03

Fantastic quality and sound

the pickups sound fantastic

The sound is crisp and clear, the colour and overall look/shape

Tune Retention7%+0.16

Stay tuned

easy to tune overall a great guitar

Holds tune perfectly

Amplification4%−0.14

The amplifier is very clear in sound

The amp works well

the amp is pretty good quality

Return

2.4% Return rate 8% Fixable by listing

Amplification13%▄▄▄▃▂█

Amp isn't working

Amp very weak

Broken amp

Strap/String Quality11%▄▅▄▆█▅

I changes the strap as it was rubbing in my neck

Strings are very sensitive 1 tore on first use got it fixed then it tore again so I abandoned it

the strings were old

Defective Material/Parts10%▇▅▆█▅▄
Bass9%▇█▃▃▇▄
Tune Retention8%▁▂▅▄█▃

they would constantly fall out of tune

they would be out of tune again

Wont stay in tune for more than a song

FAQ

Common Electric Guitar questions

Answered from the same tracked data.