guitar
Worth a lookShows a sweet-spot price point ($59.41 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Great£59.41avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£11.67–£138.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£617K£617K/yr · 1.8M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,878.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, guitar is a £617K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
guitar market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £594K–£743K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 90%
- Out of stock
- 5.7%
- Avg brand age
- 58 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
26%
- Fender17%
- MAX16%
- SuperGift.com12%
- Martin Smith11%
- LEKATO10%
- Yamaha8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top guitar search terms
- guitar958K/yr
- acoustic guitar414K/yr
- guitars50K/yr
- acoustic guitars45K/yr
- fender acoustic guitar44K/yr
- electro acoustic guitar43K/yr
- classical guitars31K/yr
- left handed guitar37K/yr
- acoustic guitar full size26K/yr
- guitar acoustic22K/yr
Top guitar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
38 Inch Full Size Acoustic Guitar Classical Cutaway Design Hardwood Finish & Steel Strings with Bag (Natural)
SuperGift.com£25.324.0★133 rev
Martin Smith Full Size Acoustic Guitar Starter Kit with Stand & Tuner
Martin Smith£56.074.4★6,580 rev
LEKATO Comfortable Guitar Strap for Long Time Wearing(Shoulder Pain Relief) 3 Wide Bass Strap Belt for Electric/Acoustic/Clasical Guitars & Bass with Adjustable Length from 45 to 55
LEKATO£16.364.6★2,557 rev
MAX SoloArt Sunburst Acoustic Guitar Starter Kit Full-Size Beginner Guitars Set with Accessories and 6 Months Lessons Starter Bundle for New Players
MAX£44.604.3★1,891 rev
Music Alley MA-34-N 34 Inch Junior Classical Guitar for Kids Natural
Music Alley£26.264.4★12,633 rev
Newest
by launch date
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons Black
Fender£110.06311 rev
Fender California Debut Redondo Dreadnought Acoustic Perfect Beginner Guitar with Free Virtual Lessons and Easy-to-play Neck Black
Fender£86.31813 rev
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons 2-Colour Sunburst
Fender£113.26280 rev
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons Natural
Fender£110.93252 rev
Max SoloArt Junior 1/4 Beginner Acoustic Guitar Starter Kit for Kids Childrens Wooden Instrument Set with Accessories Ideal Childrens Beginner Musical Gift Black
MAX£30.53220 rev
Trending
90-day click momentumLEKATO Comfortable Guitar Strap for Long Time Wearing(Shoulder Pain Relief) 3 Wide Bass Strap Belt for Electric/Acoustic/Clasical Guitars & Bass with Adjustable Length from 45 to 55
LEKATO£16.364.6★
Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists
Jeasona£11.674.7★
Music Alley MA-34-N 34 Inch Junior Classical Guitar for Kids Natural
Music Alley£26.264.4★
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons Black
Fender£110.064.6★
Fender California Debut Redondo CE Dreadnought Acoustic with Built-in Tuner and Pickup Perfect for Beginners Free Virtual Lessons 2-Colour Sunburst
Fender£113.264.6★
What buyers say about guitar
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Good quality”
“Good sound”
“Easy tuning”
“Its a very comfortable strap”
“Its really comfortable”
“Great looking guitar with a good finish”
“it really is that easy”
“Just as advertised very satisfied”
“Excellent comfort and design”
What buyers complain about
“Poor quality”
“Within an hour of using the guitar it needs tuning again”
“strap point is missing”
“Guitar case won't fit”
“A little more than I was expecting to pay”
“This was not working”
“Slight buzzing at times when strumming vigorously”
“hate the smell”
“One of the string guitar is broken”
“Action at higher frets is pretty insane on mine”
Top return reasons
Common questions
- Is guitar profitable to sell on Amazon United Kingdom?
- The niche generates £617K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the guitar niche?
- 18 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in guitar?
- Top complaints mined from reviews: Quality-Overall, Tune Retention, Strap/String Quality. The return rate is 2.0%.
- When does demand for guitar peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the guitar niche?
- Listings span £11.67–£138.55; the average listing price is £59.41 (sweet spot $15–$100). The average incumbent carries 1,878 reviews — the moat a new listing must climb.