Guitar

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £617K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

0.6%

Market size, estimated

£617Ka year

Peak month

December2.3× the quietest month

Top search term

guitar958K searches a year

Listings sell for £59.41 on average, from £11.67 to £138.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £59.41 that is £6K to £15K a year per listing.

Average price

£59.41inside the $15 to $100 sweet spot

Price range

£11.67–£138.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£6K–£15K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #10 within Musical Instruments & DJ. It carries 1,878 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

70%

Out of stock, average day

5.7%

Average rank

#10in Musical Instruments & DJ

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,878per listing

Listings tracked

40

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months