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Smoke Machine

Maybe

Products sell for $42.56 on average, inside the sweet spot. But demand is soft, at -0.9% this quarter, so Smoke Machine is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 171 Musical Instruments & DJ niches · +11 vs the category median of 44
Market size
£466K/yr449K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
53%top-5 click share · 18 brands · 38 sellers

Flapen Score

Smoke Machine against its category

The dotted line is the Musical Instruments & DJ average. Past it, Smoke Machine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke Machine 449K times last year and spent an estimated £466K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £466K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
2.4%
Market size, estimated
£466Ka year
Peak month
October9.4× the quietest month
Top search term
smoke machine263K searches a year

02 · Price

A sale here is worth £42.56.

Listings sell for £42.56 on average, from £5.77 to £108.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £42.56 that is £11K to £21K a year per listing.

Average price
£42.56inside the $15 to $100 sweet spot
Price range
£5.77–£108.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #102 within Musical Instruments & DJ. It carries 379 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
22.5%
Average rank
#102in Musical Instruments & DJ
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smoke Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

38

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

27%

  • AGPTEK17%
  • Xndryan17%
  • HOTUT12%
  • Littleboyny11%
  • HAKUTA10%
  • U`King7%

Demand

Smoke Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.4×

Search terms

Top Smoke Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke machine263K/yr
  • fog machine136K/yr
  • fog machine halloween12K/yr
  • smoke machine halloween11K/yr
  • outdoor smoke machine4K/yr
  • outdoor fog machine4K/yr
  • halloween fog machine6K/yr
  • halloween smoke machine7K/yr
  • halloween smoke machine outdoor4K/yr
  • led fog machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.25

Rubbish had the product 2 months used 3 times now broken wont pump nowhere to speak to anyone about return

Stopped working

Stopped working properly after 2 weeks

Certifications20%−0.09

it has fake CE marks

Heating20%−0.09

already faulty - after few months in use the heater element burn out

Smell10%−0.05

smells like fire so very disappointing:

Love

Value For Money44%+2.97

great value

Worth it

reasonably priced

Advertised Vs Actual Product11%+0.53

Product as advertised

Does its job

It worked as stated

Quality-Overall8%+0.39

Excellent product

Good product

Leak-Proof6%

Easy leak detection

Good for finding air leaks

which makes leak detection much more efficient compared to guessing or spraying soapy water

Efficiency6%+0.25

Worked great

Return

3.6% Return rate 4% Fixable by listing

Functionality-Overall40%▃▆▅▆▆█
Defective Material/Parts10%▁▅▃▄█▅
Heating8%█▂▂▁▂▃

already faulty - after few months in use the heater element burn out

Quality-Overall5%▁▃▆█▄▁
Strength4%▁█▅▅▁▆

FAQ

Common Smoke Machine questions

Answered from the same tracked data.