smoke machine
Worth a lookShows a sweet-spot price point ($42.56 avg), but soft demand (-0.9% this quarter) keeps it on the watch list.
Avg price
Incredible£42.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great378.54avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.77–£108.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£466K£466K/yr · 449K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, smoke machine is a £466K/yr Amazon United Kingdom market (449K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smoke machine market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £426K–£532K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 92%
- Out of stock
- 22.5%
- Avg brand age
- 36 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
38
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
27%
- AGPTEK17%
- Xndryan17%
- HOTUT12%
- Littleboyny11%
- HAKUTA10%
- U`King7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.4×
Top smoke machine search terms
- smoke machine263K/yr
- fog machine136K/yr
- fog machine halloween12K/yr
- smoke machine halloween11K/yr
- outdoor smoke machine4K/yr
- outdoor fog machine4K/yr
- halloween fog machine6K/yr
- halloween smoke machine7K/yr
- halloween smoke machine outdoor4K/yr
- led fog machine3K/yr
Top smoke machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOTUT Party Smoke Machine with Wireless Remote Control 500W Smoke Machine Compact Fog Machine Powerful Party Smoke Machine for Fog Mist Effects 2000CFM Fog for Parities Weddings Holidays Halloween
HOTUT£24.494.0★39 rev
Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas
Littleboyny£26.954.4★140 rev
Upgraded Fog Machine AGPtEK Smoke Machine 2000CFM Fog 500W
AGPTEK£39.294.3★491 rev
Fog Machine HAKUTA Smoke Machine with Disco Ball Lights and LED RGB Lights 2300 CFM Spray with Auto Spray Function Great for Halloween Christmas Wedding Stage Performance and Parties
HAKUTA£30.744.2★82 rev
Fog Machine 800W Smoke Machine with 18 RGB LED & Wireless Remote Control Suitable for Party Disco Dj Effect Wedding Stage Performances Halloween
Xndryan£33.904.3★29 rev
Newest
by launch date
Handheld Rechargeable Disinfectant Fogger Machine 250ml Portable Cordless Electric Atomizer Sprayer Gun with Blue Light Rechargeable Handheld Sanitizer Fogger for Home Office Garden & Car
HISUEKIG£12.400 rev
MAMIZO Fog Machine 500W Pumpkin Head Mini Smoke Machine with 13 Colours 9 LED Light Wireless Remote Control for Halloween Christmas & DJ Party
MAMIZO£27.4226 rev
cupeohome Automotive Smoke Machine Leak Detector with Built-in Air Pump Smoke Machine Leak Tester EVAP Vacuum Smoke Diagnostic Tester Pipeline Fuel Leakage Detector for 12V Car Motorcycle Boat
cupeohome£45.5722 rev
Telbum Fog Machine 1500 Watt and 16000 CFM Fog with with 2 Sets of Controllers Professional Smoke Machine for DJ Stage Halloween Party Wedding Christmas
Telbum£75.9110 rev
HOTUT Party Smoke Machine with Wireless Remote Control 500W Smoke Machine Compact Fog Machine Powerful Party Smoke Machine for Fog Mist Effects 2000CFM Fog for Parities Weddings Holidays Halloween
HOTUT£24.4939 rev
Trending
90-day click momentumHandheld Rechargeable Disinfectant Fogger Machine 250ml Portable Cordless Electric Atomizer Sprayer Gun with Blue Light Rechargeable Handheld Sanitizer Fogger for Home Office Garden & Car
HISUEKIG£12.400.0★
cupeohome Automotive Smoke Machine Leak Detector with Built-in Air Pump Smoke Machine Leak Tester EVAP Vacuum Smoke Diagnostic Tester Pipeline Fuel Leakage Detector for 12V Car Motorcycle Boat
cupeohome£45.574.6★
GODIAG SLD103 Pro Car Smoke Machine: EVAP & Vacuum Leak Tester
GODIAG£78.673.5★
beamz RAGE600 Smoke Machine Kit with Wireless Remote Control & 1L Fluid 600W Fog Maker DJ Disco Mist Effect Thermostatic Heater & Fast Warm-Up for Halloween Parties Events & Stage Shows
beamz£34.895.0★
GODIAG SL100 Car Smoke Machine: EVAP & Vacuum Leak Detector
GODIAG£49.884.9★
What buyers say about smoke machine
What buyers praise and complain about, mined from review topics.What buyers love
“great value”
“Product as advertised”
“Excellent product”
“Easy leak detection”
“Worked great”
“Easy to use”
“perfect for home or small venues”
“it feels reliable”
“Excellent Build & Design: The unit feels robust”
“Great Built-in Features: Having the pressure gauge”
What buyers complain about
“Rubbish had the product 2 months used 3 times now broken wont pump nowhere to speak to anyone about return”
“it has fake CE marks”
“already faulty - after few months in use the heater element burn out”
“smells like fire so very disappointing:”
Top return reasons
Common questions
- Is smoke machine profitable to sell on Amazon United Kingdom?
- The niche generates £466K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the smoke machine niche?
- 18 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in smoke machine?
- Top complaints mined from reviews: Durability, Certifications, Heating. The return rate is 3.6%.
- When does demand for smoke machine peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 9.4× the quietest.
- What does it cost to enter the smoke machine niche?
- Listings span £5.77–£108.51; the average listing price is £42.56 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.