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Smoke Machine

Maybe

Products sell for $42.56 on average, inside the sweet spot. But demand is soft, at -0.9% this quarter, so Smoke Machine is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 171 Musical Instruments & DJ niches · +11 vs the category median of 44
Market size
£466K/yr449K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
53%top-5 click share · 18 brands · 38 sellers

Flapen Score

Smoke Machine against its category

The dotted line is the Musical Instruments & DJ average. Past it, Smoke Machine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke Machine 449K times last year and spent an estimated £466K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £466K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
2.4%
Market size, estimated
£466Ka year
Peak month
October9.4× the quietest month
Top search term
smoke machine263K searches a year

02 · Price

A sale here is worth £42.56.

Listings sell for £42.56 on average, from £5.77 to £108.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £42.56 that is £11K to £21K a year per listing.

Average price
£42.56inside the $15 to $100 sweet spot
Price range
£5.77–£108.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #102 within Musical Instruments & DJ. It carries 379 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
22.5%
Average rank
#102in Musical Instruments & DJ
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smoke Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

38

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 96%

Open market

27%

  • AGPTEK17%
  • Xndryan17%
  • HOTUT12%
  • Littleboyny11%
  • HAKUTA10%
  • U`King7%

Demand

Smoke Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.4×

Search terms

Top Smoke Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smoke machine263K/yr
  • fog machine136K/yr
  • fog machine halloween12K/yr
  • smoke machine halloween11K/yr
  • outdoor smoke machine4K/yr
  • outdoor fog machine4K/yr
  • halloween fog machine6K/yr
  • halloween smoke machine7K/yr
  • halloween smoke machine outdoor4K/yr
  • led fog machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Machine

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Value For Money”
50%of negative reviews mention “Durability”
3.6%of orders come back
“Rubbish had the product 2 months used 3 times now broken wont pump nowhere to speak to anyone about return”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smoke Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data