Washing Machines
weak search conversion (1.2%) — Washing Machines doesn't clear our bar today.
Flapen Score
Is Washing Machines profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Washing Machines is a £8.4M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.
Washing Machines: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.2% over the last 90 days and 1.2% of searches end in a purchase.
£8.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Washing Machines products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B
- Price
- £179.55
- Rating
- 4.2/5
- Reviews
- 798
- Age
- 1y ago
COMFEE 9kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £194.44
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago
COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £188.03
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago
Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680
- Price
- £230.48
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago
CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80
- Price
- £206.39
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
Trending
90-day click momentum
Bosch Series 2 WGE03408GB Washing Machine 8kg 1400rpm A Rated White
- Price
- £331.47
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 2y ago
COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £188.03
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago
TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included
- Price
- £171.27
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago
COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago
Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680
- Price
- £230.48
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago
Newest
by launch dateTCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included
- Price
- £171.27
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago
HYE Washing Machine - 7KG Drum 1200RPM White
- Price
- £164.28
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 6mo ago
COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago
CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80
- Price
- £206.39
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
CANDY Quick Pro Washing Machine 8kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 50x60x85 cm - GD 48S6-80
- Price
- £197.20
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
8%
- Hisense40%
- COMFEE'23%
- CANDY11%
- Hoover11%
- Bosch4%
- TCL3%
- Open — no brand owns it (4 brands, 8%)
Washing Machines demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Washing Machines search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- washing machines1.8M/yr
- washing machine993K/yr
- beko washing machine47K/yr
- hisense washing machine66K/yr
- hotpoint washing machine62K/yr
- 10kg washing machine40K/yr
- washing machine 10kg31K/yr
- cheap washing machines34K/yr
- hoover washing machine38K/yr
- indesit washing machines31K/yr
What reviews say buyers love and hate about Washing Machines
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Excellent Value”
“noise level is excellent”
“I think the price-quality ratio is ideal”
“EASY TO USE”
“great cleaning performance”
What buyers complain about
71% of reviews“it has broken numerous times”
“Appalling Installation”
“noisy”
“To small”
“Leaking”
Washing Machines return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Washing Machines questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
