70
under counter fridge only
Launch itA $1.3M/yr market growing +54.4% this quarter with returns at 2.5% — clears our launch bar.
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.3M£1.3M/yr · 945K searches
Review moat
Good578.61avg incumbent reviews — the moat a new listing must climb
Avg price
Good£106.16avg listing price — sweet spot $15–$100
Growth
Good+54.4%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£33.59–£155.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale