counter top fridge
Worth a lookShows a sweet-spot price point ($75.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£75.44avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Great+63.5%90-day search growth — must beat 0% to launch
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good697.41avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.93–£129.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 59K searches
According to Flapen's Amazon United Kingdom niche tracking, counter top fridge is a £57K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
counter top fridge market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £38K–£57K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 34%
- Sponsored
- 80%
- Out of stock
- 3.6%
- Avg brand age
- 36 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
25
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
40%
Top 20: 77%
Open market
40%
- Cookology15%
- Fridgemaster13%
- Prodex9%
- Russell Hobbs9%
- Igenix8%
- Subcold7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top counter top fridge search terms
- lockable fridge14K/yr
- table top fridge without ice box14K/yr
- worktop fridge8K/yr
- counter fridge7K/yr
- table top fridge freezer6K/yr
- chest fridge5K/yr
- logik mini fridge3K/yr
Top counter top fridge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fridgemaster 45L Table Top Mini Fridge MUR4545 45cm Compact Refrigerator with Adjustable Thermostat Reversible Door 39dB Low Noise White Energy Class E
Fridgemaster£63.814.2★346 rev
Prodex PX3711W Table Top Fridge 41 Litre Capacity Built in Chill Box Compartment 1 Wire Shelf Reversible and Lockable Door White
Prodex£63.074.4★96 rev
Igenix IG3711BL Table Top Fridge 41 Litre Capacity 4 Litre Ice Box 1 Shelf Reversible and Lockable Door Black
Igenix£67.094.2★487 rev
Smad Mini Table Top Small Counter Drink Fridge 48L 0-10C 39dB White
Smad£51.804.1★143 rev
Cookology 67L Tabletop Mini Fridge - Adjustable Legs - Black
Cookology£87.914.4★791 rev
Newest
by launch date
WELLENT 46L Table Top Mini Fridge with 7-Level Adjustable Thermostat Reversible Door & Chiller Box - 43dB Low Noise Perfect for Bedroom Office Student Rooms
WELLENT£70.6919 rev
46L Mini Fridge 7-Level Adjust Thermostat of Small Table Top Fridge White
EUHOMY£78.651,918 rev
Techomey 46L Mini Table Top Counter Fridge White
Techomey£32.072 rev
YASHE 52L Mini Fridge Freezer Table Top Fridge Single Door Compact Refrigerator Adjustable Thermostat Large Capacity Reversible Door Refrigerators for Bedroom Offices Dorm Apartment
YASHE£81.1333 rev
Smad Mini Table Top Small Counter Drink Fridge 48L 0-10C 39dB White
Smad£51.80143 rev
Trending
90-day click momentumWELLENT 46L Table Top Mini Fridge with 7-Level Adjustable Thermostat Reversible Door & Chiller Box - 43dB Low Noise Perfect for Bedroom Office Student Rooms
WELLENT£70.694.0★
46L Mini Fridge 7-Level Adjust Thermostat of Small Table Top Fridge White
EUHOMY£78.654.1★
Techomey 46L Mini Table Top Counter Fridge White
Techomey£32.074.5★
YASHE 52L Mini Fridge Freezer Table Top Fridge Single Door Compact Refrigerator Adjustable Thermostat Large Capacity Reversible Door Refrigerators for Bedroom Offices Dorm Apartment
YASHE£81.133.6★
Cookology 67L Tabletop Mini Fridge - Adjustable Legs - Black
Cookology£87.914.4★
What buyers say about counter top fridge
What buyers praise and complain about, mined from review topics.What buyers love
“Great size”
“Money well spent”
“Very happy with the capacity and build quality”
“No noise”
“it's got enough room”
“As described”
“GREAT FOR COMPACT DISC STORAGE”
“Can also keep food warm”
“The product is very easy to use”
“Stylish, value for money and it does suit my requirements”
What buyers complain about
“Small size”
“Strange noise”
“Over heats terrible”
“Very disappointing durability”
“low quality”
“Did not work”
“To expensive and not worth it and not working”
“the temperature didnt hold”
“The cool box either leaks”
“Why advertise items you do not try to deliver”
Top return reasons
Common questions
- Is counter top fridge profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 44 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +63.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the counter top fridge niche?
- 22 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in counter top fridge?
- Top complaints mined from reviews: Size-Overall, Noise Level, Heating. The return rate is 1.9%.
- When does demand for counter top fridge peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the counter top fridge niche?
- Listings span £7.93–£129.78; the average listing price is £75.44 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.