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Counter Top Fridge

Maybe

Products sell for $75.44 on average, inside the sweet spot. But shoppers spend only $57K a year here, so Counter Top Fridge is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 75 Large Appliances niches · +16 vs the category median of 45
Market size
£57K/yr59K searches / yr
90-day growth
+63.5%search demand this quarter
Competition
40%top-5 click share · 22 brands · 25 sellers

Flapen Score

Counter Top Fridge against its category

The dotted line is the Large Appliances average. Past it, Counter Top Fridge is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Counter Top Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Counter Top Fridge 59K times last year and spent an estimated £57K. The top 5 brands take 53% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+63.5%
Conversion, latest week
1.3%
Market size, estimated
£57Ka year
Peak month
July1.9× the quietest month
Top search term
lockable fridge14K searches a year

02 · Price

A sale here is worth £75.44.

Listings sell for £75.44 on average, from £7.93 to £129.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £75.44 that is £0 to £8K a year per listing.

Average price
£75.44inside the $15 to $100 sweet spot
Price range
£7.93–£129.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #53 within Large Appliances. It carries 697 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
34%
Out of stock, average day
3.6%
Average rank
#53in Large Appliances
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
44

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Counter Top Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

25

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

40%

  • Cookology15%
  • Fridgemaster13%
  • Prodex9%
  • Russell Hobbs9%
  • Igenix8%
  • Subcold7%

Demand

Counter Top Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Counter Top Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lockable fridge14K/yr
  • table top fridge without ice box14K/yr
  • worktop fridge8K/yr
  • counter fridge7K/yr
  • table top fridge freezer6K/yr
  • chest fridge5K/yr
  • logik mini fridge3K/yr

Reviews and returns

What reviews say buyers love and hate about Counter Top Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.65

Small size

It's impractically short

Bigger than you think

Noise Level15%−0.04

Strange noise

VERY LOUD

kinda of loud

Heating9%−0.10

Over heats terrible

DOES NOT GET COLD ENOUGH

they were melted

Durability8%−0.15

Very disappointing durability

It failed after 5 months

Broke within 6 months

Quality-Overall5%+0.25

low quality

Very disappointing quality control

it feels very cheaply made

Love

Size-Overall18%+1.65

Great size

True to size

size measurement is awesome

Value For Money16%+0.99

Money well spent

Excellent value for money

Excellent value for money

Quality-Overall12%+0.25

Very happy with the capacity and build quality

Excellent quality

Good fridge, good quality

Noise Level9%−0.04

No noise

Excellent: quiet

Nice and quiet

Storage Capacity9%+0.70

it's got enough room

lots of space

Big capacity

Return

1.9% Return rate 65% Fixable by listing

Size-Overall57%▇█▇▇▇▇

Small size

It's impractically short

Bigger than you think

Defective Material/Parts9%▂▄▅█▅█
Noise Level7%▇█▇▆▅▅

Strange noise

VERY LOUD

kinda of loud

Functionality-Overall6%█▃▅▄▆▄

Did not work

Not working properly

Stopped working after 2 days of use

Heating3%█▄▅▂▆▅

Over heats terrible

DOES NOT GET COLD ENOUGH

they were melted

FAQ

Common Counter Top Fridge questions

Answered from the same tracked data.