Under Counter Fridge Only
Under Counter Fridge Only clears our launch bar: a $1.3M/yr market growing +54.4% this quarter with returns at 2.5%.
Flapen Score
Is Under Counter Fridge Only profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Under Counter Fridge Only is a £1.3M/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul. Verdict: Launch it — 70/100.
Under Counter Fridge Only: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +54.4% over the last 90 days and 1.3% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 69 products
Top Under Counter Fridge Only products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - White
- Price
- £101.36
- Rating
- 4.1/5
- Reviews
- 1,666
- Age
- 6y ago
Cookology 87L 47cm Under-Counter Fridge Freezer - Black
- Price
- £116.19
- Rating
- 4.4/5
- Reviews
- 2,680
- Age
- 8y ago
Fridgemaster MUR4894E 82L Under Counter Fridge with LED Lighting Adjustable Temperature Control Reversible Door and 3 star Ice Box White E rated
- Price
- £101.58
- Rating
- 4.1/5
- Reviews
- 145
- Age
- 3y ago
![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
- Price
- £94.75
- Rating
- 4.0/5
- Reviews
- 487
- Age
- 2y ago
Hisense RL170D4BWE Freestanding 56cm Under Counter Fridge - 132 litre capacity - Auto Defrost - Reversible Door - White - E Rated
- Price
- £144.80
- Rating
- 4.5/5
- Reviews
- 1,778
- Age
- 5y ago
Trending
90-day click momentum
DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
- Price
- £59.96
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3mo ago
SIA AMZUFF01WH 88L Freestanding Under Counter Fridge Freezer 2 Door 4* Freezer Rating E Rated White 2 Year Parts & Labour Guarantee
- Price
- £109.76
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 6y ago
Willow W48UFIS Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Silver
- Price
- £88.46
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 3y ago
![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
- Price
- £105.21
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 1y ago
SIA LFS01WH 48cm White Freestanding 91L Under Counter Larder Fridge
- Price
- £101.02
- Rating
- 4.0/5
- Reviews
- 855
- Age
- 9y ago
Newest
by launch dateDollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
- Price
- £59.96
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3mo ago
HYE Under Counter Fridge - Freestanding Fridge 88L Capacity Slimline 48cm Width Quiet 39 dB Operation White Suitable For Kitchens & Utility Rooms - RF01UCF88W01
- Price
- £88.62
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 1y ago
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
- Price
- £105.21
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 1y ago
SIA SFR44WE 83L White Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
- Price
- £84.51
- Rating
- 3.6/5
- Reviews
- 242
- Age
- 2y ago
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
- Price
- £94.75
- Rating
- 4.0/5
- Reviews
- 487
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
44
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
24%
Top 20: 66%
Open market
29%
- Cookology20%
- COMFEE'17%
- Willow10%
- Fridgemaster10%
- SIA8%
- Hisense7%
Under Counter Fridge Only demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.0×
Top Under Counter Fridge Only search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- under counter fridge only172K/yr
- under counter fridge128K/yr
- small fridge freezer127K/yr
- under counter fridge freezer106K/yr
- undercounter fridge103K/yr
- mini fridge freezer80K/yr
- mini fridge with freezer34K/yr
- fridge freezer small18K/yr
- under counter larder fridge24K/yr
- undercounter fridge freezers20K/yr
What reviews say buyers love and hate about Under Counter Fridge Only
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Money well spent”
“great build quality”
“True to size”
“Quiet and efficient”
“plenty of storage”
What buyers complain about
75% of reviews“Bit small”
“VERY LOUD”
“Poor quality”
“was giving up in the heat”
“is not cold enough to keep anything”
Under Counter Fridge Only return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Under Counter Fridge Only questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
