oven bulb
Worth a lookShows searches that convert (15.6% search→purchase), but prices mostly outside the sweet spot ($2.95–$9.57) keeps it on the watch list.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,622.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£184K£184K/yr · 214K searches
Avg price
Bad£5.52avg listing price — sweet spot $15–$100
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.95–£9.57cheapest to priciest tracked listing — scored on the share inside $15–$100