How competitive is the Integrated Dishwasher niche on Amazon United Kingdom?

14 brands and 24 sellers compete in Integrated Dishwasher on Amazon United Kingdom. The top 5 Integrated Dishwasher products take 42% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Integrated Dishwasher?

Integrated Dishwasher buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Cleaning, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 6.4% — above our launch gate.

What does it cost to enter the Integrated Dishwasher niche?

Integrated Dishwasher sells for £267.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £171.23–£504.67. The average incumbent carries 100 reviews — the moat a new listing must climb.

Integrated Dishwasher

prices mostly outside the sweet spot ($171.23–$504.67) — Integrated Dishwasher doesn't clear our bar today.

Signals No Dominant Brand Quality Gap High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Integrated Dishwasher profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Integrated Dishwasher is a £380K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Integrated Dishwasher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.0% over the last 90 days and 0.7% of searches end in a purchase.

£380K

revenue / yr

Units sold / yr2K

Search volume / yr-9.0%212K

Conversion rate0.7%

Avg price£267.60

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers14 · 24

Top-5 product click share42%

Open market40%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 28 products

Top Integrated Dishwasher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

COMFEE Fully Integrated Dishwasher 12 Place Settings 60cm

Price: £183.74
Rating: 4.0/5
Reviews: 1,073
Age: 3y ago

HYE Dishwasher - Integrated Dishwasher With 14 Place Settings 60cm Full Size & Built-In Design Black ECO Program Quick Wash Quiet (49 dB) - DW01B14PB25

Price: £171.23
Rating: 3.2/5
Reviews: 21
Age: 10mo ago

Bosch Series 2 SMV2HTX02G Fully Integrated Dishwasher 60cm

Price: £336.39
Rating: 4.3/5
Reviews: 160
Age: 2y ago

Indesit Push and Go D2I HD526 UK Built-In 14 Place Setting DIsh Washer - White

Price: £201.28
Rating: 4.7/5
Reviews: 18
Age: 2y ago

Beko DIN15X20 Full-size Integrated Dishwasher | Black Control Panel 60 cm Full size with 13 Place Setting | x30 Minute Quick Wash Technology

Price: £202.30
Rating: 4.2/5
Reviews: 94
Age: 3y ago

Newest

by launch date

Russell Hobbs Fully Integrated Built-In Dishwasher 14 Place Settings 7 Wash Programs Class C 1-24-Hour Delay Start Extra Drying Overflow & Leak Protection in Silver 60cm Wide RH60BIDW00C1

Price: £252.86
Rating: 4.5/5
Reviews: 2
Age: 2mo ago

COMFEE Fully Integrated Dishwasher 14 Place Settings Wi-Fi Built-In

Price: £244.58
Rating: 4.0/5
Reviews: 1,073
Age: 5mo ago

Russell Hobbs Built-In Dishwasher Class D 13 Place Settings 6 Wash Programs 19-Hour Delay Start Half Load Function Auto Door Release and Info LED RH60BIDW01D2

Price: £230.09
Rating: 4.5/5
Reviews: 2
Age: 8mo ago

Russell Hobbs Fully Integrated Built-In Dishwasher Class E 12 Place Settings 5 Wash Programs 9-Hour Delay Start and Half Load Function in Grey RH60BIDW00E1

Price: £208.78
Rating: 4.5/5
Reviews: 2
Age: 10mo ago

HYE Dishwasher - Integrated Dishwasher With 14 Place Settings 60cm Full Size & Built-In Design Black ECO Program Quick Wash Quiet (49 dB) - DW01B14PB25

Price: £171.23
Rating: 3.2/5
Reviews: 21
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

32%

COMFEE'17%
Hisense12%
Bosch12%
Indesit11%
HYE9%
Samsung8%

Integrated Dishwasher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume212KCVR0.7%Products28Brands14Top 5 Brands60%OOS Rate18.8%Rating4.0★Reviews100Avg BSR#33

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Top Integrated Dishwasher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

integrated dishwasher119K/yr -17.4%0.9% conv.
integrated dishwashers full size15K/yr +135.1%1.0% conv.
dishwasher integrated17K/yr -1.7%0.5% conv.
integrated dishwashers13K/yr -19.3%0.6% conv.
integrated dishwasher 60cm14K/yr -25.1%1.5% conv.
fully integrated dishwasher6K/yr +11.6%0.8% conv.
dishwashers integrated5K/yr +11.8%0.7% conv.
lamona dishwasher6K/yr -12.2%0.0% conv.
dishwasher integrated 60cm6K/yr -34.4%1.1% conv.
built in dishwasher5K/yr -25.0%0.9% conv.

What reviews say buyers love and hate about Integrated Dishwasher

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money21%

“Great value for money”

Ease Of Cleaning15%

“Great at cleaning”

Quality-Overall15%

“Good quality”

Noise Level12%

“Quiet and cleans well”

Advertised Vs Actual Product5%

“Does what it should”

What buyers complain about

66% of reviews

Size-Overall17%

“so it's very hard to fit big plates in here”

Ease Of Cleaning7%

“Also find with the majority of washes that things come out dirty on the top rack”

Leak-Proof7%

“Shows LC error (“leak detection system triggered”) and runs the drain pump continuously”

Advertised Vs Actual Product6%

“Incorrect Energy Rating - This model is an E. Energy efficiency label for this item is incorrect”

Assembly/Installation5%

“Poor installation”

Integrated Dishwasher return rate & reasons

Why buyers send it back, as a share of all return requests.

6.4%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

20%

2Defective Material/Parts

15%

3Advertised Vs Actual Product

11%

4Functionality-Overall

10%

5Leak-Proof

Common Integrated Dishwasher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Integrated Dishwasher 48/100 on Amazon United Kingdom — Skip it. The niche generates £380K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -9.0% over the last 90 days.