Skip to content

Wine Fridge

Maybe

The average product has only 408 reviews. But buyers convert on only 0.4% of searches, so Wine Fridge is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 75 Large Appliances niches · +7 vs the category median of 45
Market size
£200K/yr320K searches / yr
90-day growth
+43.5%search demand this quarter
Competition
42%top-5 click share · 14 brands · 19 sellers

Flapen Score

Wine Fridge against its category

The dotted line is the Large Appliances average. Past it, Wine Fridge is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Fridge 320K times last year and spent an estimated £200K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+43.5%
Conversion, latest week
0.4%
Market size, estimated
£200Ka year
Peak month
December1.8× the quietest month
Top search term
wine fridge126K searches a year

02 · Price

A sale here is worth £164.25.

Listings sell for £164.25 on average, from £33.59 to £388.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £164.25 that is £0 to £16K a year per listing.

Average price
£164.25above the $15 to $100 sweet spot
Price range
£33.59–£388.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #16 within Large Appliances. It carries 408 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
28%
Out of stock, average day
13.2%
Average rank
#16in Large Appliances
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
29

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wine Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

20%

  • Cookology27%
  • Dellonda16%
  • Subcold14%
  • Barcool8%
  • Willow8%
  • FOHERE5%

Demand

Wine Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Wine Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine fridge126K/yr
  • wine cooler fridge52K/yr
  • wine fridge with glass door35K/yr
  • wine fridges31K/yr
  • wine fridge under counter12K/yr
  • mini wine fridge8K/yr
  • small wine fridge9K/yr
  • slim wine fridge6K/yr
  • under counter wine cooler6K/yr
  • slimline wine cooler7K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level15%−0.04

became very noisy

kinda of loud

Noisy

Size-Overall12%+0.66

Bigger than you think

Small

Need new fitting

Heating12%−0.12

For the past 6 weeks its been warming

DOES NOT GET COLD ENOUGH

temp at 4 degrees been like for a few days

Durability9%−0.14

that they will not last

Broke after 2 days complete waste of money

It failed after 5 months

Temperature Control8%−0.04

the temperature didnt hold

no temperature control

Hard to set temperature

Love

Quality-Overall18%+1.63

Excellent quality

Solid quality

Greatly quality reasonable price

Value For Money15%+1.49

Excellent value for money

Fantastic price

worth it

Size-Overall12%+0.66

Excellent fridge for its size

It's a great size. so compact!

Perfect fit

Noise Level9%−0.04

Noise is very low

no noise from it

Nice and quiet

Design-Overall6%

Like the design

The fridge is a great size and quite stylish

- Sleek Design

Return

2.7% Return rate 72% Fixable by listing

Size-Overall63%▇██▇▇█

Bigger than you think

Small

Need new fitting

Defective Material/Parts7%▂▄▄█▆▅
Noise Level6%█▃▅▅▃▄

became very noisy

kinda of loud

Noisy

Functionality-Overall5%▁▅█▅█▅
Temperature Control3%█▄▁▁▄▅

the temperature didnt hold

no temperature control

Hard to set temperature

FAQ

Common Wine Fridge questions

Answered from the same tracked data.