Skip to content

Wine Fridge

Maybe

The average product has only 408 reviews. But buyers convert on only 0.4% of searches, so Wine Fridge is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 75 Large Appliances niches · +7 vs the category median of 45
Market size
£200K/yr320K searches / yr
90-day growth
+43.5%search demand this quarter
Competition
42%top-5 click share · 14 brands · 19 sellers

Flapen Score

Wine Fridge against its category

The dotted line is the Large Appliances average. Past it, Wine Fridge is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Fridge 320K times last year and spent an estimated £200K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+43.5%
Conversion, latest week
0.4%
Market size, estimated
£200Ka year
Peak month
December1.8× the quietest month
Top search term
wine fridge126K searches a year

02 · Price

A sale here is worth £164.25.

Listings sell for £164.25 on average, from £33.59 to £388.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £164.25 that is £0 to £16K a year per listing.

Average price
£164.25above the $15 to $100 sweet spot
Price range
£33.59–£388.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #16 within Large Appliances. It carries 408 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
28%
Out of stock, average day
13.2%
Average rank
#16in Large Appliances
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
29

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wine Fridge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 89%

Open market

20%

  • Cookology27%
  • Dellonda16%
  • Subcold14%
  • Barcool8%
  • Willow8%
  • FOHERE5%

Demand

Wine Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Wine Fridge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine fridge126K/yr
  • wine cooler fridge52K/yr
  • wine fridge with glass door35K/yr
  • wine fridges31K/yr
  • wine fridge under counter12K/yr
  • mini wine fridge8K/yr
  • small wine fridge9K/yr
  • slim wine fridge6K/yr
  • under counter wine cooler6K/yr
  • slimline wine cooler7K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Fridge

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Noise Level”
2.7%of orders come back
“became very noisy”
A buyer, on “Noise Level”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wine Fridge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data