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Prices mostly outside the sweet spot ($4.16–$11.98) — this niche doesn't clear our bar today.

Market size 27Growth 11Conversion 92Competition 11Returns 95Price range 0Avg price 20Brand share 18Review moat 52Quality gap 57

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,400.82

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£111K

£111K/yr · 135K searches

Avg price

Bad£7.30

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Price range

Bad£4.16–£11.98

cheapest to priciest tracked listing — scored on the share inside $15–$100