Skip to content

Extractor Fan Filters

Fail

Prices span $4.16–$11.98, mostly outside the sweet spot, so Extractor Fan Filters is a Fail.

Flapen Score
37
37 / 100
Ranks 62 of 75 Large Appliances niches · −8 vs the category median of 45
Market size
£111K/yr135K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
87%top-5 click share · 9 brands · 30 sellers

Flapen Score

Extractor Fan Filters against its category

The dotted line is the Large Appliances average. Past it, Extractor Fan Filters is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extractor Fan Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extractor Fan Filters 135K times last year and spent an estimated £111K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
11.2%
Market size, estimated
£111Ka year
Peak month
November1.5× the quietest month
Top search term
extractor fan filters97K searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £4.16 to £11.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.30 that is £7K to £9K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£4.16–£11.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #14 within Large Appliances. It carries 1,401 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#14in Large Appliances
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,401per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Extractor Fan Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • CARE + PROTECT52%
  • Shoxfords26%
  • TAOBWN9%
  • UMDA3%
  • Zinc Products2%
  • Vetin2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Extractor Fan Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Extractor Fan Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extractor fan filters97K/yr
  • kitchen extractor fan filter16K/yr
  • extractor fan filter13K/yr
  • fan filter3K/yr
  • extractor filter3K/yr
  • extractor fan filter paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Extractor Fan Filters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.01

Too big

A Lot Smaller

Does not fit

Thickness17%−0.16

not very thick

This item was not as thick as the original of my old one

Thinner than I was expecting

Quality-Overall9%+1.17

Not a good quality

Total rubbish

Poor quality

Filtration7%−0.03

BUT with my extractor setup there is no way to stick this material down behind the metallic grease filter without it being sucked up

not a third filter

Instructions/User Manual/Troubleshooting6%−0.03

Vital instruction missing

but no instructions to which up you use it

Love

Quality-Overall18%+1.17

Good quality, fit very well, easy to install, good price

Good product, easy to use

Good Quality

Size-Overall18%−0.01

Easy fit

Fits to size

Easy to Fit

Advertised Vs Actual Product17%+1.02

As advertised

As described

Just what I needed

Value For Money15%+0.75

Good value

Excellent value

Excellent value

Filtration9%−0.03

seemed like good quality filter

Good filter

Pleased with this filter

Return

1.0% Return rate 80% Fixable by listing

Size-Overall79%██▇▇█▇

Too big

A Lot Smaller

Does not fit

Compatibility-Overall10%▅▃▇▇▆█

Its not universal doesnt fit

Filtration4%▆▃▅█▆▆

BUT with my extractor setup there is no way to stick this material down behind the metallic grease filter without it being sucked up

not a third filter

Functionality-Overall2%▃█▄▃▁▂
Advertised Vs Actual Product1%▁▃█▅▆▃

Falsely advertised size

Item Size Advertised is Not Correct

Item Size Advertised is Not Correct. A Lot Smaller

FAQ

Common Extractor Fan Filters questions

Answered from the same tracked data.