How competitive is the Dishwasher niche on Amazon United Kingdom?

14 brands and 23 sellers compete in Dishwasher on Amazon United Kingdom. The top 5 Dishwasher products take 41% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Dishwasher?

Dishwasher buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Cleaning, Durability, the themes mined from the niche's reviews. Its return rate is 5.1% — above our launch gate.

What does it cost to enter the Dishwasher niche?

Dishwasher sells for £228.27 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £141.44–£440.26. The average incumbent carries 532 reviews — the moat a new listing must climb.

Dishwasher

Dishwasher shows a $2.6M/yr market, but prices mostly outside the sweet spot ($141.44–$440.26) keeps it on the watch list.

Signals High Returns High Price

Flapen Score

Worth a look

This niche Category average

Is Dishwasher profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dishwasher is a £2.6M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.

Dishwasher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.0% over the last 90 days and 1.0% of searches end in a purchase.

£2.6M

revenue / yr

Units sold / yr10K

Search volume / yr-6.0%1.2M

Conversion rate1.0%

Avg price£228.27

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 23

Top-5 product click share41%

Open market19%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Top Dishwasher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black

Price: £188.48
Rating: 4.0/5
Reviews: 509
Age: 7mo ago

Bosch Series 2 SMS26AW08G Freestanding Dishwasher 60cm White

Price: £312.04
Rating: 4.5/5
Reviews: 119
Age: 2y ago

HYE Dishwasher - Freestanding Dishwasher With 14 Place Settings 60cm Full Size Design White ECO Program Quick Wash Quiet (49 dB) - DW0114PW25

Price: £167.12
Rating: 3.8/5
Reviews: 67
Age: 9mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm White

Price: £188.99
Rating: 4.0/5
Reviews: 509
Age: 7mo ago

Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]

Price: £221.60
Rating: 3.9/5
Reviews: 654
Age: 3y ago

Newest

by launch date

COMFEE Table Top Dishwasher 6 Place Settings White

Price: £141.44
Rating: 4.3/5
Reviews: 2,157
Age: 6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black

Price: £248.79
Rating: 4.0/5
Reviews: 1,073
Age: 6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings White

Price: £229.31
Rating: 4.0/5
Reviews: 1,073
Age: 6mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black

Price: £188.48
Rating: 4.0/5
Reviews: 509
Age: 7mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm White

Price: £188.99
Rating: 4.0/5
Reviews: 509
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

16%

COMFEE'29%
Bosch21%
Hisense14%
HYE12%
Russell Hobbs4%
Hotpoint4%
Open — no brand owns it (8 brands, 16%)

Dishwasher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.0%Products43Brands14Top 5 Brands81%OOS Rate12.8%Rating4.2★Reviews532Avg BSR#10

Peak months: Feb, Mar · busiest ÷ quietest = 3.1×

Top Dishwasher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dishwasher844K/yr -3.6%0.4% conv.
dish washer55K/yr -10.7%0.4% conv.
dishwashers freestanding41K/yr -24.3%0.5% conv.
bosch dishwasher46K/yr -3.8%0.9% conv.
dishwashers34K/yr -5.3%0.5% conv.
dish washers machines18K/yr -15.8%0.4% conv.
dishwasher machine16K/yr -6.1%0.3% conv.
full size dishwashers15K/yr -7.1%0.4% conv.
full size dishwasher11K/yr -35.4%0.7% conv.
freestanding dishwasher19K/yr -3.8%0.4% conv.

What reviews say buyers love and hate about Dishwasher

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Ease Of Cleaning20%

“Cleans well”

Value For Money14%

“Amazing value”

Ease Of Use13%

“Ease of use”

Noise Level11%

“Not too noisy”

Quality-Overall11%

“Excellent Quality”

What buyers complain about

66% of reviews

Size-Overall15%

“Small”

Ease Of Cleaning11%

“Doesn't clean dishes”

Durability9%

“Doesnt last”

Quality-Overall7%

“quality 2 not reliable”

Leak-Proof6%

“leaked afterwards”

Dishwasher return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Defective Material/Parts

13%

3Functionality-Overall

4Leak-Proof

5Compatibility-Overall

Common Dishwasher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dishwasher 51/100 on Amazon United Kingdom — Worth a look. The niche generates £2.6M/yr across 43 tracked products. 14 of 15 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.