How competitive is the Cooker niche on Amazon United Kingdom?

13 brands and 24 sellers compete in Cooker on Amazon United Kingdom. The top 5 Cooker products take 41% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Cooker?

Cooker buyers on Amazon United Kingdom complain most about Heating, Functionality-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.4%.

What does it cost to enter the Cooker niche?

Cooker sells for £238.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £22.25–£477.86. The average incumbent carries 760 reviews — the moat a new listing must climb.

Cooker

weak search conversion (0.4%) — Cooker doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Cooker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cooker is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Cooker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.9% over the last 90 days and 0.4% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr5K

Search volume / yr-14.9%1.1M

Conversion rate0.4%

Avg price£238.10

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers13 · 24

Top-5 product click share41%

Open market8%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 37 products

Top Cooker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black

Price: £168.23
Rating: 4.0/5
Reviews: 35
Age: 6mo ago

Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]

Price: £310.68
Rating: 3.8/5
Reviews: 66
Age: 1y ago

Hisense HDE3211BBUK 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven

Price: £316.80
Rating: 3.9/5
Reviews: 490
Age: 5y ago

Hisense HDUKC60W 60cm Electric Cooker with Ceramic Hob-White A Rated Double Oven 50L/80L [Energy Class A]

Price: £309.92
Rating: 4.0/5
Reviews: 61
Age: 1y ago

Cookology 93L 50cm Freestanding Twin Cavity Electric Cooker - Black

Price: £231.25
Rating: 4.0/5
Reviews: 72
Age: 2y ago

Newest

by launch date

Ferre F6TX04E3-BL 60cm Freestanding Electric Cooker

Price: £222.99
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove white

Price: £165.24
Rating: 4.0/5
Reviews: 35
Age: 4mo ago

HYE 60cm Freestanding Cooker - Electric Cooker with Kitchen Stove White

Price: £181.10
Rating: 3.7/5
Reviews: 60
Age: 4mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black

Price: £168.23
Rating: 4.0/5
Reviews: 35
Age: 6mo ago

Willow W60CCBLK 68L Freestanding Electric Single Cavity Cooker with 4 Ceramic Hobs Oven Light Control Knobs Easy Clean - Black

Price: £258.94
Rating: 4.3/5
Reviews: 14
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

Hisense38%
HYE24%
HADEN12%
Willow11%
Cookology7%
Ferre2%
Open — no brand owns it (7 brands, 6%)

Cooker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.4%Products37Brands13Top 5 Brands92%OOS Rate14.9%Rating4.0★Reviews760Avg BSR#24

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Top Cooker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

electric cooker342K/yr -17.3%0.4% conv.
cooker304K/yr -11.6%0.3% conv.
electric cooker 60cm86K/yr -19.9%0.5% conv.
electric cookers freestanding 60cm45K/yr -21.7%0.4% conv.
cookers42K/yr -17.2%0.2% conv.
electric cookers44K/yr -23.6%0.4% conv.
60cm electric cooker27K/yr -3.6%0.7% conv.
range ovens26K/yr +1.4%0.0% conv.
cookers electric24K/yr -23.9%0.4% conv.
oven & hob bundles21K/yr -17.1%0.1% conv.

What reviews say buyers love and hate about Cooker

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Value For Money19%

“Good price”

Quality-Overall18%

“Built quality is solid”

Heating10%

“Good heat distribution”

Ease Of Use9%

“Easy to use”

Grilling7%

“Nice cooker”

What buyers complain about

67% of reviews

Heating14%

“This cooker does not generater enough heat”

Functionality-Overall10%

“Doesn't work”

Quality-Overall9%

“OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK”

Durability8%

“Broken in 2 years”

Grilling8%

“No grill pan”

Cooker return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

18%

2Functionality-Overall

16%

3Heating

13%

4Defective Material/Parts

5Quality-Overall

Common Cooker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cooker 47/100 on Amazon United Kingdom — Skip it. The niche generates £1.1M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved -14.9% over the last 90 days.