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Prices mostly outside the sweet spot ($3.40–$11.98) — this niche doesn't clear our bar today.

Market size 52Growth 10Conversion 85Competition 18Returns 92Price range 0Avg price 19Brand share 32Review moat 41Quality gap 53

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£311K

£311K/yr · 461K searches

Review moat

Okay2,445

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.01

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Price range

Bad£3.40–£11.98

cheapest to priciest tracked listing — scored on the share inside $15–$100